Kick & Trovo feud as Twitch branded content guidelines spark backlash Trovo Live, KickStreaming platforms Kick and Trovo Live went back and forth on Twitter amid backlash against Twitch for its new branded content guidelines. While Kick is the new kid on the block, Trovo Live has been in the live-streaming game for a number of years. Trovo launched in 2020, serving as Tencent\u2019s answer to the sheer domination of Twitch. Kick has taken on a similar role over the last several months, managing to give Twitch a run for its money by enticing some of the platform\u2019s most popular creators to jump ship. Now Kick and Trovo are both smelling blood in the water as Twitch looks to add branded content restrictions. Interestingly, in the fight to overtake the Amazon-owned service, the two newer platforms have also made time to go at each other\u2019s throats. Kick and Trovo feud on Twitter amid Twitch controversy During the branded content discourse, Twitch users noticed the platform added a new policy that will charge its partners $25 for bowing out of the program. Shortly after this revelation made the rounds, Kick announced it would cover the fee for \u201canyone willing to break their contract and move to Kick.\u201d A few hours later, Trovo Live made a similar announcement on its official Twitter page, to which Kick responded with the following: \u201cHow\u2019d you come up with that idea?\u201d Trovo answered the jab with a joke about an angel whispering the idea in their ear, but didn\u2019t miss a chance to ask, \u201cBtw how did you come up with the idea for your green theme?\u201d At the very least, fans seemed to enjoy the back-and-forth between Kick and Trovo in the Twitter thread. One person wrote, \u201cThis is the beef I didn\u2019t know I wanted.\u201d Meanwhile, others were quick to throw out their favorite popcorn meme. \u201cShare some of that popcorn. Humorous competition hell yes,\u201d said another user with a laughing emoji. As the live-streaming platform wars continue, it\u2019s clear that Twitch and Kick aren\u2019t the only ones willing to trade blows.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kick & Trovo feud as Twitch branded content guidelines spark backlash Trovo Live, KickStreaming platforms Kick and Trovo Live went back and forth on Twitter amid backlash against Twitch for its new branded content guidelines. While Kick is the new kid on the block, Trovo Live has been in the live-streaming game for a number […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52864","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=52864"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/52864\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=52864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=52864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=52864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}