KSI responds to concerned fans over \u201cnot for human consumption\u201d Prime bottles PRIMEBritish YouTuber, rapper, and entrepreneur Olajide \u2018KSI\u2019 Olatunji has responded to concerned fans after a video surfaced showing huge amounts of PRIME Hydration bottles being destroyed because they were \u201cnot for human consumption\u201d. PRIME Hydration has done little but add to KSI\u2019s wildly successful career. The drink, founded alongside once boxing rival Logan Paul, has been so popular there are ongoing issues with its supply, especially in the UK. The Brit has even been forced to respond to the emergence of a \u201cblack market\u201d for PRIME, as well as an instance wherein a store took PRIME as payment for goods. On 25 November, KSI found himself once again fielding questions about his hydration product, this time relating to a video showing pallets of PRIME drinks being destroyed as a result of being \u201cnot for human consumption\u201d. Naturally, there was concern among fans as to what could have caused the large-scale disposal of PRIME drinks. Thankfully, KSI himself was on hand to offer a swift explanation. \u201cYou lot don\u2019t miss anything,\u201d he joked, before explaining: \u201cThe manufacturer put too much electrolyte blend in an ice pop batch so we got our quality team to have them destroyed. We quality check every batch, so this is just part of the game lol. RIP to those Prime bottles.\u201d Some did suggest that the disposal of PRIME drinks that don\u2019t meet requirements may be contributing to the supply issues, but KSI\u2019s difficulty in procuring his own product suggests the popularity of the drink is the main reason for stock shortages. In a slightly earlier tweet, he revealed his struggles in getting PRIME for friends and family: \u201cIt\u2019s actually so mad right now. I\u2019m tryna get Prime sent to my friends and family however delivery drivers are just not delivering them. Instead they\u2019re stealing them at the post office\/from the van\u2026 OVER A HYDRATION DRINK?!?! WHAT IS GOING ON PEOPLE.\u201d Hopefully, moving forwards, PRIME will become more readily available so even its own founder doesn\u2019t have issues getting hold of it. If you click on a product link on this page we may earn a small affiliate commission.<\/p>\n","protected":false},"excerpt":{"rendered":"
KSI responds to concerned fans over \u201cnot for human consumption\u201d Prime bottles PRIMEBritish YouTuber, rapper, and entrepreneur Olajide \u2018KSI\u2019 Olatunji has responded to concerned fans after a video surfaced showing huge amounts of PRIME Hydration bottles being destroyed because they were \u201cnot for human consumption\u201d. PRIME Hydration has done little but add to KSI\u2019s wildly […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53261","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/53261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=53261"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/53261\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=53261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=53261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=53261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}