Logan Paul & KSI face Prime Hydration lawsuit from U.S. Olympic Committee Prime HydrationLogan Paul and KSI have landed in hot water with the U.S. Olympic and Paralympic Committee. Prime Hydration is facing a lawsuit from the organization for alleged trademark infringement. Logan Paul and KSI\u2019s joint venture into the sports drink industry Prime Hydration has been relatively successful so far. The brand is so well-known that it has an entire South Park special dedicated to it. Prime has landed major collabs with personalities like Mr. Beast as well as sponsoring the likes of IShowSpeed and even the UFC. A similar sponsorship deal with NBA legend Kevin Durant has caused a bit of trouble for Prime and its owners, however. The U.S. Olympic and Paralympic Committee is suing Prime Hydration for the use of trademarked phrases, specifically in relation to marketing for the brand\u2019s collaboration with Kevin Durant. In a federal lawsuit filed within the District of Colorado, the U.S. Olympic and Paralympic Committee alleges that Logan Paul\u2019s company used \u201cOlympic-related terminology and trademarks on product packaging, Internet advertising, and in promotions featuring a Prime Hydration flavor and athlete Kevin Durant.\u201d The lawsuit references promotional material that refers to a flavor of Prime as the \u201cTeam USA Kevin Durant Drink\u201d and the \u201cKevin Durant Olympic Prime Drink\u201d. The committee also alleged that they had sent communications requesting that Prime Hydration remove any infringing material. \u201cDespite numerous requests from USOPC, Defendant did not remove all infringing social media posts,\u201d the complaint read. \u201c[The] Defendant is still actively infringing USOPC marks.\u201d \u201cPrime Hydration\u2019s conduct has been and continues to be willful, deliberate, and in bad faith, with malicious intent to trade on the goodwill of the USOPC and the IOC,\u201d the lawsuit asserted. At the time of writing, neither Logan Paul, KSI, nor any official Prime Hydration channels have commented on the lawsuit.<\/p>\n","protected":false},"excerpt":{"rendered":"
Logan Paul & KSI face Prime Hydration lawsuit from U.S. Olympic Committee Prime HydrationLogan Paul and KSI have landed in hot water with the U.S. Olympic and Paralympic Committee. Prime Hydration is facing a lawsuit from the organization for alleged trademark infringement. Logan Paul and KSI\u2019s joint venture into the sports drink industry Prime Hydration […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54049","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54049"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54049\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}