Logan Paul & KSI join forces to announce new Prime Hydration sports drink Instagram: KSI, drinkprimeAfter years of rivalry, YouTube stars Logan Paul and KSI have officially joined forces to create a new sports drink called \u2018Prime Hydration.\u2019 Here\u2019s everything you need to know about the product. The beef between Logan Paul and KSI has spawned a new genre in the entertainment space \u2014 the phenomenon of influencer boxing. The two YouTubers were once the most bitter of rivals, facing off in the boxing ring two times before KSI ultimately emerged the victor of their years-long feud. Since then, the stars have made peace with each other, with KSI appearing on an episode of Paul\u2019s IMPAULSIVE podcast in between live music shows, while Paul has gone on to box Floyd Mayweather and grow an expansive NFT empire. Although their joint podcast appearance was some time ago, it seems these two YouTubers have been working behind the scenes on something even more surprising, which they unveiled during an Instagram Live broadcast on January 4. Read More: KSI updates fans on possible Jake Paul fight – Initially, the influencers announced an event called \u2018The Final Chapter.\u2019 No details were given about the event, leading fans to think another boxing match was in order\u2026 but it seems that the opposite is true, instead. What is KSI & Logan Paul\u2019s Prime Hydration drink? During their live stream, the YouTubers announced their newest collaborative effort, \u2018Prime Hydration.\u2019 The duo aim to \u201crival some of the biggest companies on Earth\u201d with their new beverage, namely, \u201cPepsi, Coke, Gatorade, and Powerade.\u201d \u201cWe are officially business partners,\u201d Paul said. \u201cWe are no longer rivals.\u201d \u201cWe are up against the biggest companies to try and be up there with them,\u201d KSI added. View this post on Instagram According to the influencers, the aim of their product is to provide \u201cprime\u201d hydration, with Paul claiming he drank the bev throughout his training camp leading up to his bout with Floyd Mayweather. Where can you buy Logan Paul & KSI\u2019s Prime Hydration drink? Prime Hydration took six months to create, and will be available to purchase at Walmart, Target, Kroger, CVS, GNC, Ralph\u2019s, and Vitamin Shoppe. The bev will first be distributed across America, but is set to release in the UK \u201cin a few months.\u201d View this post on Instagram This latest announcement comes as a huge shock to fans, who are both surprised and excited about this newfound brotherhood between two of YouTube\u2019s biggest personalities.<\/p>\n","protected":false},"excerpt":{"rendered":"
Logan Paul & KSI join forces to announce new Prime Hydration sports drink Instagram: KSI, drinkprimeAfter years of rivalry, YouTube stars Logan Paul and KSI have officially joined forces to create a new sports drink called \u2018Prime Hydration.\u2019 Here\u2019s everything you need to know about the product. The beef between Logan Paul and KSI has […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54052","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54052"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54052\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}