Logan Paul & KSI\u2019s \u2018Prime Hydration\u2019 drink sells out within hours of launch Instagram: KSI, drinkprimeLogan Paul & KSI\u2019s new sports drink \u2018Prime Hydration\u2019 managed to sell out online in just a few hours after the amount of hype surrounding the launch. KSI and Logan were originally known as rivals when they stepped into the ring together in 2018, and then later in 2019 as part of their hugely anticipated rematch. The events were so popular that they spawned a huge trend in influencer boxing that is continuing to this day. The stars have been on better terms since their bout, however, with KSI appearing on Logan\u2019s wildly popular \u2018ImPaulsive\u2019 podcast in what has become the show\u2019s most viewed episode to date. In late December, the pair began teasing a mysterious \u2018Final Chapter\u2019 event, and some fans wondered whether that meant they were going to be fighting once again. However, it was soon revealed that Paul and KSI would actually be launching a sports drink, \u2018Prime Hydration,\u2019 saying: \u201cWe\u2019ve ended our rivalry and have officially become business partners.\u201d Prime Hydration sells out online The drink finally launched in stores and online in the US on January 8, and demand for the product was so high that it sold out online within a matter of hours. The \u2018DrinkPrime\u2019 website now only features a \u2018sold out\u2019 message with the option to put your phone number and email address to subscribe to news about the product. The YouTubers claimed that their biggest goals for their collaborative project are taste and hydration, with Paul revealing that their drink is made up of 10% coconut water and 825 milligrams of electrolytes. Paul has also revealed they want to \u201crival some of the biggest companies on Earth,\u201d including Pepsi, Coke, Gatorade, and more. It certainly seems as though the launch has been a success so far, with plenty of interest from fans in these former rivals\u2019 collaboration. With Prime Hydration\u2019s UK store launch set for further down the line, the YouTubers\u2019 business journey is only just beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"
Logan Paul & KSI\u2019s \u2018Prime Hydration\u2019 drink sells out within hours of launch Instagram: KSI, drinkprimeLogan Paul & KSI\u2019s new sports drink \u2018Prime Hydration\u2019 managed to sell out online in just a few hours after the amount of hype surrounding the launch. KSI and Logan were originally known as rivals when they stepped into the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54055","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54055"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54055\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}