Ludwig explains how Twitch\u2019s branded content issues \u201cstill stand\u201d due to Terms of Service clause YouTube: LudwigYouTuber and well-known content creator Ludwig has thrown in his two cents about the recent Twitch controversy surrounding changes to Branded Content, with the YouTuber pointing out that not much has really been updated in the guidelines after all the backlash. On June 6, 2023, Twitch revealed new branded content guidelines that were seemingly set up to help the platform control how streamers advertise sponsorships. This change was likely to severely impact charity and esports streams, in particular, but still have far-reaching implications for every individual streamer too. It was quickly met with backlash, with Asmongold calling for a boycott while his org OTK Network threatened to leave the platform altogether. Twitch issued an apology just hours later but has now removed the guidelines from the website entirely. Following this, many big-name content creators from Twitch and other various streaming platforms have reacted to the news. Youtube\u2019s Ludwig slamming the platform for the way in which their own \u201cgoals\u201d are overtaking their duty of care and support of their content creators. In his most recent YouTube video, \u201cTwitch Fixed Everything\u2026Almost\u201d, Ludwig broke down the Twitch controversy while also offering up his thought and opinions on the matter since the platform backflipped. \u201cBasically, everything that was in the article yesterday still stands,\u201d Ludwig began. His reasoning is due to the current wording found in the Twitch Terms of Service, specifically under the Advertisements clause. \u201cTwitch has the exclusive rights to monetize the Twitch Services, including without limitation, the exclusive right to sell, serve, and display advertisements on the Twitch Services. This means you may not, nor may you allow a third party to, insert or embed prerecorded advertising units into your live stream, including without limitation video advertisements and audio advertisements.\u201d This particular clause effectively still achieves similar goals to the now-scrapped branded content guidelines. \u201cWhy did they include this in their terms of service?\u201d Ludwig asked. \u201cWell, the reason is they had a goal. No one knows what the goal is. There are some theories out there. I talked to Hasan and we both have our theories.\u201d Ludwig comments on recent Twitch Branded Content controversy Ludwig then continued on, stating how \u201cthe article wasn\u2019t wrong, it was just interpreted to be the most severe version of it where they are going for everybody. And I guess technically with this language they could still go for the average streamer.\u201d However, Ludwig then reassured his audiences that, \u201cI think that is not their goal with it and I don\u2019t think they will do that.\u201d For now, logos are allowed to be bigger than 3% of your screen size again, and banner ads are allowed on Twitch as they were before. But with this clause in the Terms of Service, video and audio ads are still somewhat restricted. The YouTuber then finally commented on how, while Twitch did rectify the mistake, they didn\u2019t do so without a few issues still arising, in his eyes. \u201cIt is good that they backpedaled and they clarified that they are now coming for creator\u2019s pay. It is bad that they snuck in a provision to the terms of service that stops creators from growing on Twitch and other websites while making no money from Twitch anyway so I don\u2019t know why it would matter.\u201d Want a full breakdown of the recent Twitch controversy? Check out our full deep dive, Twitch branded content guidelines spark controversy explained.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ludwig explains how Twitch\u2019s branded content issues \u201cstill stand\u201d due to Terms of Service clause YouTube: LudwigYouTuber and well-known content creator Ludwig has thrown in his two cents about the recent Twitch controversy surrounding changes to Branded Content, with the YouTuber pointing out that not much has really been updated in the guidelines after all […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54564","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54564"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54564\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}