Macklemore reveals why he\u2019s promoting new music on TikTok YouTube: Audacy Check InPopular singer Macklemore has revealed why he\u2019s promoting his new music on TikTok as he makes his return to the industry. Over the last few years, TikTok has been the premiere place for musicians to promote their music with many of them having their lives changed due to going viral on the app. Lil Nas X went viral with his \u201cyee-haw challenge\u201d to promote his hit single \u201cOld Town Road,\u201d and Gayle became the creator of one of the popular songs of 2021 with her song \u201cabcdefu.\u201d During a recent Audacy Check In, Macklemore revealed what motivated him to begin using TikTok to promote his music. Macklemore reveals why he uses TikTok During the interview with host Mike Adam, Macklemore revealed that he feels that his competitive nature makes him think he\u2019s always got something to prove, and he feels like an \u201cunderdog\u201d coming back into the music industry as an independent artist. \u201cWhenever I drop music, the landscape has changed, the landscape is very different from what it was five years ago. Streaming has changed, the playlist thing has changed, and TikTok is something that you have to use in order to get your music out into the world,\u201d he explained. \u201cSocial stuff is one part of it. The most important part is the art\u2026I\u2019m competitive with everything, and I think that if you don\u2019t have an underdog spirit you get left behind, and I\u2019ve always had that.\u201d (Topic starts at 5:50 in the video) After stating that feeling like an underdog is the reason why he\u2019s using platforms like TikTok to promote his music, Mike went on to ask Macklemore about his future career goals. \u201cFive million TikTok followers,\u201d he replied. \u201cI just love that number and I\u2019m going to get there.\u201d The singer recently came back to TikTok after a short hiatus in early 2022 but has continued uploading videos consistently since he returned. We\u2019ll have to wait for him to reach five million followers, however, as he\u2019s still over four million shy of that goal.<\/p>\n","protected":false},"excerpt":{"rendered":"
Macklemore reveals why he\u2019s promoting new music on TikTok YouTube: Audacy Check InPopular singer Macklemore has revealed why he\u2019s promoting his new music on TikTok as he makes his return to the industry. Over the last few years, TikTok has been the premiere place for musicians to promote their music with many of them having […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54712","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54712"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54712\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}