Major advertiser returns to YouTube, will avoid gaming content Multinational mobile giant AT&T is returning to YouTube after a two year hiatus \u2013 but it\u2019s making some major changes in how it presents itself to consumers. AT&T is finally bringing back advertisements to the popular video platform, following the widely-bemoaned \u201cad-pocalypse\u201d of 2017. However, it won\u2019t be placing ads on videos willy-nilly; the company stated that it would avoid the site\u2019s gaming category due to potentially problematic content. AT&T is finally returning to YouTube after a two-year hiatus \u2013 and is making some major changes in the process.https:\/\/www.cnet.com\/news\/att-time-warner-versus-the-doj-over-merger-whats-happened-so-far\/ AT&T\u2019s chief brand officer Fiona Carter claimed that the business hopes to steer clear of this possibility, in order to bypass what she deemed as \u201cfringe content.\u201d \u201cHaving to have more subscribers and more viewing hours has really helped with eliminating fringe content that we might not want to advertise against,\u201d Carter said of the issue in an interview with the New York Times. AT&T Chief Brand Officer Fiona Carter claimed that the company is straying away from YouTube\u2019s \u201cfringe content,\u201d such as gaming videos.https:\/\/www.nytimes.com\/2019\/01\/18\/business\/media\/att-youtube-advertising.html AT&T\u2019s homecoming signifies a major change in YouTube\u2019s policy, after the company took leave of the platform upon asking for increased safety measures for brand security. Since then, YouTube has given a major overhaul to its Partner Program, cracking down on what creators are eligible for video monetization and boosting the number of its employees that review content. AT&T\u2019s newest policy has since been met with sarcasm and incredulity, with popular YouTuber and Drama Alert host Daniel \u2018KEEMSTAR\u2019 Keem jokingly claiming that gamers are the most \u201coppressed\u201d demographic due to the decision. Since the \u201cad-pocalypse,\u201d YouTube\u2019s monetization system has been widely decried by users across the platform, with some creators losing money on videos that they deem perfectly suitable for all audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"
Major advertiser returns to YouTube, will avoid gaming content Multinational mobile giant AT&T is returning to YouTube after a two year hiatus \u2013 but it\u2019s making some major changes in how it presents itself to consumers. AT&T is finally bringing back advertisements to the popular video platform, following the widely-bemoaned \u201cad-pocalypse\u201d of 2017. However, it […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54762","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54762"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54762\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}