Man goes viral after discovering \u201cweird\u201d hidden detail in 7-Eleven logo Instagram: twosometravellersA man has gone viral on Instagram after spotting a bizarre detail in the 7-Eleven logo, and the reasoning behind it might leave you surprised. Content creators Alex and James Lock, who go by \u2018twosometravellers\u2018 on Instagram, went viral after posting a video pointing out an unexpected inconsistency in 7-Eleven\u2019s logo. The video shows James standing outside a 7-Eleven in Japan, umbrella in hand and a confused expression plastered across his face. Text overlay revealed what had him so perplexed, pointing out that the convenience store\u2019s entire logo utilizes capital letters except for the \u201cn\u201d at the end. The video\u2019s caption was packed with questions, including; \u201cHow did we miss this? But why though?! Has it always been small? Was it ever big? What else are we not [realizing]? What game are they playing?\u201d The video quickly went viral, amassing more than 148,000 likes and over a thousand comments at the time of writing as viewers shared their bafflement over the easily missed detail. Many agreed they had \u201cnever noticed\u201d the \u201cweird\u201d detail, with one person claiming it had to be an \u201cepic mistake\u201d. However, it turns out the specific capitalization of the logo is in fact very intentional. \u201cAccording to the company\u2019s website, the founder, Joe C. Thompson Jr., wanted to create a distinctive logo that would stand out. He experimented with different letter combinations and settled on the lowercase \u2018n\u2019 to create a unique and memorable brand identity,\u201d one commenter revealed. They continued, \u201cIt\u2019s a deliberate design choice that has become an iconic part of the 7-Eleven brand!\u201d \u201cIt\u2019s a bit of geometry,\u201d another pointed out. \u201cThere is so much more to typography design than meets the eye and this is a great example of that.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Man goes viral after discovering \u201cweird\u201d hidden detail in 7-Eleven logo Instagram: twosometravellersA man has gone viral on Instagram after spotting a bizarre detail in the 7-Eleven logo, and the reasoning behind it might leave you surprised. Content creators Alex and James Lock, who go by \u2018twosometravellers\u2018 on Instagram, went viral after posting a video […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54840","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54840"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54840\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}