Marketing expert reveals how much Twitch streamers are really making During one of his own streams, N3RDFUSION CMO and former CLG CEO Devin Nash outlined the absolutely absurd amount of money that Twitch streamers are pulling in off of sponsorships alone, on top of the high amount they make just from streaming. The allure streaming on Twitch is self-explanatory. Entertain people and make money by playing video games. The type of content one sees on the platform has expanded over the years, to include making art, playing music, hosting podcasts, and much more. But the content itself isn\u2019t the only thing that\u2019s expanded on Twitch, so has the sheer amount of money that its top creators can rake in. So much so, that Nash warned his viewers of when top streamers or YouTubers claim they\u2019re struggling, it\u2019s more than likely not true. \u201c99% of the time, they\u2019re victimizing themselves and they don\u2019t realize how well they\u2019re doing,\u201d he said. \u201cThe other 1% is someone not knowing how to monetize, and they\u2019re not making money.\u201d He then broke down a couple of examples of what top streamer\u2019s take-home looks like, using the examples of MOONMOON and Pokimane to showcase how big of a difference According to Nash, the split between top streamers and Twitch when it comes to subscriptions isn\u2019t 50\/50, but instead 70\/30. Allegedly, top streamers make $3.50 on a $5 sub. According to third-party tracker Twitch Stats, the same site Nash uses in the video, MOONMOON has roughly 25k active subs. That equates to somewhere near $88k per month just from subscriptions. Keep in mind that that\u2019s a conservative number, that doesn\u2019t include tier two or tier three subs. MOONMOON allegedly makes an additional $500 a day in donations by conservative estimates, adding another $180k to his yearly totals. Between just subscriptions and donations, his revenue is close to $1.2 million for the year. That number doesn\u2019t include Twitch ad revenue, cheers, or bits, and he doesn\u2019t have any sponsorship deals or a currently active YouTube channel. Nash compares that money to Pokimane, who he credits as being exceptionally smart when it comes to her monetizing efforts. If she gets the same split as MOONMOON for subscriptions, at just under 10k subs, she makes around $34k a month. But the drop off in money made from subscriptions is made up in other ways, including her own figurines. mini me \u2013 november 22nd \u2013 12 PM PST \ud83d\ude01 pic.twitter.com\/oLsYvEHCgp \u2014 pokimane (@pokimanelol) November 20, 2019 Sponsorships deals average somewhere between $15k to $20k per month for big streamers, according to Nash who also said the average is four sponsorships. If a streamer has the average number of sponsors at the average rate, that\u2019s an extra $70k a month, which is an extra $840k for the year. Then you add YouTube to that number, where someone like Pokimane averages 500k views across two videos a week, and can add an estimated $144k to the yearly totals. This raised Pokimane\u2019s yearly total, which includes Twitch subs, sponsorships, donations, and YouTube, to close to $2 million. Plus whatever she makes from merch and her beauty product line. Nash hinted that he\u2019d do more revenue breakdowns in the future, for streamers like Ninja and Dr. Disrespect. We can only wait and see how the value of streamers will increase as livestreaming platforms continue to grow and expand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing expert reveals how much Twitch streamers are really making During one of his own streams, N3RDFUSION CMO and former CLG CEO Devin Nash outlined the absolutely absurd amount of money that Twitch streamers are pulling in off of sponsorships alone, on top of the high amount they make just from streaming. The allure streaming […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54976","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=54976"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/54976\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=54976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=54976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=54976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}