Morphe drops Jeffree Star Cosmetics following racism allegations Jeffree Star, YouTube[jwplayer mgzBNoPb]Massive makeup brand Morphe has announced it will no longer sell products related to Jeffree Star Cosmetics, following allegations of racist behavior and other claims against the YouTuber. While Jeffree Star has long been a divisive figure online, the makeup mogul has come under extreme scrutiny in the past few weeks, after critics suggested both he and fellow YouTuber Shane Dawson orchestrated the scandal against James Charles in 2019. Combined with past allegations of racist behavior by Star toward people of color within the YouTube beauty community, as well as Tati Westbrook\u2019s viral video alleging that both Star and Dawson had \u201cgaslit\u201d her into making her James Charles video last year, Star has disappeared from social media altogether \u2014 but the drama is catching up with him, regardless. Multiple top names in YouTube\u2019s makeup scene came forward last week by announcing their split from Morphe, claiming that they did not feel comfortable working with a company that sold \u201cantiblack racist beauty brands,\u201d as told by beauty guru Jackie Aina. https:\/\/twitter.com\/jackieaina\/status\/1278762407892930561?s=20 It seems that these messages caught Morphe\u2019s attention, with the company officially announcing that it would no longer sell Jeffree Star Cosmetics products in a bombshell Tweet on July 10. \u201cToday we\u2019ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products,\u201d the company wrote. \u201cWe expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.\u201d Today we\u2019ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand. \u2014 Morphe (@MorpheBrushes) July 10, 2020 Morphe\u2019s statement follows speculation that Star was somehow monetarily involved in the brand, after an older video of the YouTuber surfaced where he claimed he was an investor in Morphe. This move likewise comes after the brand\u2019s purge of Shane Dawson\u2019s \u201cConspiracy\u201d palette on June 30, which was removed from the brand\u2019s stores after the YouTuber uploaded an apology video addressing the outrage over his older content. While Star has yet to address the drama at the time of writing, he did state that he was traveling for his Grandmother\u2019s birthday \u2014 a claim that many critics have speculated is false. https:\/\/www.instagram.com\/p\/CB6RJZmhCSL\/?utm_source=ig_web_copy_link UPDATE: Jeffree Star Cosmetics have since responded to Morphe\u2019s statement in a post via Instagram, claiming they are \u201cshocked and saddened\u201d by the company\u2019s decision to \u201cpart ways\u201d with their brand. https:\/\/www.instagram.com\/p\/CCeooJ4FCiZ\/?utm_source=ig_web_copy_link JSC likewise assured fans that more products from their brand would be forthcoming this year \u2014 meaning that it doesn\u2019t look like current events will stop Jeffree Star from his work in the makeup world.<\/p>\n","protected":false},"excerpt":{"rendered":"
Morphe drops Jeffree Star Cosmetics following racism allegations Jeffree Star, YouTube[jwplayer mgzBNoPb]Massive makeup brand Morphe has announced it will no longer sell products related to Jeffree Star Cosmetics, following allegations of racist behavior and other claims against the YouTuber. While Jeffree Star has long been a divisive figure online, the makeup mogul has come under […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-55575","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/55575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=55575"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/55575\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=55575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=55575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=55575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}