MrBeast claims \u201chuge\u201d YouTube Shorts change will force TikTok\u2019s biggest stars to jump ship Instagram: MrBeastMrBeast believes many of the biggest names on TikTok today will soon abandon the platform in favor of YouTube Shorts once a new advertising revenue split comes into effect in 2023. There\u2019s no denying the success countless personalities have had through TikTok. From unknowns to internet celebs overnight, the rapid-fire video streaming platform has seen dozens of stars make it big over the years. However, the brand\u2019s dominance over short-form content could soon be coming to an end, according to YouTube king MrBeast. While even he once thought TikTok would overtake YouTube as the biggest video platform on the market, admitting as much in his appearance on the Full Send Podcast, MrBeast has changed his tune of late. As a result of some \u201chuge strides\u201d in recent months, the content-creating icon now firmly believes YouTube Shorts will come to dominate the space TikTok currently resides over. \u201cWhen you get ads on Shorts now\u2026 Starting in January, [YouTube is] going to share the revenue with creators,\u201d he explained. \u201cStarting in January, if you get a billion views on TikTok, hypothetically, that\u2019s like $1,000. If you get a billion views here on YouTube, that could literally make you $100,000.\u201d When this particular change rolls around, MrBeast argued it\u2019ll be enough to drive the biggest names on TikTok over to YouTube. \u201cCharli D\u2019Amelio, Addison Rae, all these people,\u201d he continued. \u201cIf they can just do what they\u2019re doing but over on YouTube, they\u2019ll make a bag off of Shorts and on top of that, it boosts their long-form content which makes even more money. You\u2019re gonna be crazy to be a TikTok-first content creator.\u201d Through engagement with short-form content, longer videos from the same creator will allegedly be promoted more frequently by the algorithm. In essence, social media celebs could look to house all of their video content on the one platform, with each form being mutually beneficial to the other. With advertisements placed throughout, MrBeast finds it difficult to picture a future where TikTok stays ahead. \u201cGoogle has been in this ad business for over a decade. The YouTube partner program has been around for over a decade. They just have a ton of experience doing it that I think TikTok is going to take quite a while to catch up.\u201d MrBeast discusses YouTube Shorts over TikTok at the 58:25 mark below. Moreover, YouTube is also supposedly set to tidy up its delivery of short-form content as well. No longer will Shorts be displayed next to longer content on YouTube channels, according to MrBeast, having \u201cyelled at YouTube many times\u201d to fix the \u201cf***ing hideous\u201d layout we see today. \u201cYour one-hour podcast shouldn\u2019t be next to a 30-second video,\u201d he said. If TikTok doesn\u2019t also look to split a bigger chunk of its advertising revenue with creators in the near future, MrBeast believes it could spell doom for the platform. As YouTube ramps up its Shorts program, we could see many jumping over akin to how many popular streamers have been lured to the Google-backed team over Twitch in recent years.<\/p>\n","protected":false},"excerpt":{"rendered":"
MrBeast claims \u201chuge\u201d YouTube Shorts change will force TikTok\u2019s biggest stars to jump ship Instagram: MrBeastMrBeast believes many of the biggest names on TikTok today will soon abandon the platform in favor of YouTube Shorts once a new advertising revenue split comes into effect in 2023. There\u2019s no denying the success countless personalities have had […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-55726","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/55726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=55726"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/55726\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=55726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=55726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=55726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}