Nadeshot admits 100 Thieves \u201cwhiffed\u201d by not signing Kai Cenat for huge project Twitch: Nadeshot, KaiCenat100 Thieves CEO Matthew \u2018Nadeshot\u2019 Haag has revealed that he and 100 Thieves \u201ccompletely whiffed\u201d when they neglected to sign up Twitch record breaker Kai Cenat for their energy drink. Since Nadeshot launched 100 Thieves in 2017, it\u2019s become one of the biggest esports and gaming lifestyle brands, known off the server primarily for its exclusive, limited merchandise and apparel drops. Since then, it has won multiple championships in-game and awards out of it, and in recent years, has started to diversify its revenue streams by launching or owning other brands. One of these is their energy drink, Juvee, which officially launched in the United States in October 2022. Nadeshot, however, has revealed that the product could have ended up having Twitch star Kai Cenat as a partner, which would inevitably have been huge for the brand. Nadeshot on signing Kai Cenat for Juvee In the latest episode of his new podcast, Nade and his assistant Joe spoke about Kai\u2019s newfound success and the huge subathon that helped him surpass the 300k subscriber mark. They then got on to the topic of Nade and Juvee\u2019s major miss, with Haag saying: \u201cWhen we were architecting our marketing launch campaign for Juvee, Sam Keene [President, Juvee] actually had Kai Cenat in a deck to become one of the foundational creators that we launch with. \u201cIn my mind, I didn\u2019t know who he was. I mean that out of pure ignorance, not a lack of respect. Since 100 Thieves started, I just haven\u2019t been paying as much attention \u2026 Six months later, when we end up launching Juvee to the public, little did I know Kai Cenat was just going to get bigger, and bigger, and bigger.\u201d Timestamp 8:10 Nade added that he \u201ccompletely whiffed\u201d on not signing Kai Cenat up, but revealed that he ran into the star at TwitchCon and felt it was \u201ccool\u201d that Kai recognized him. Creator-led brands are definitely huge in 2023, with PRIME \u2014 the hydration drink created by British YouTuber KSI and US influencer extraordinaire Logan Paul \u2014 making the pair millions. Whether Juvee can achieve the same lofty heights remains to be seen, but it\u2019s fair to say that that might have been made easier with Kai Cenat on their side.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nadeshot admits 100 Thieves \u201cwhiffed\u201d by not signing Kai Cenat for huge project Twitch: Nadeshot, KaiCenat100 Thieves CEO Matthew \u2018Nadeshot\u2019 Haag has revealed that he and 100 Thieves \u201ccompletely whiffed\u201d when they neglected to sign up Twitch record breaker Kai Cenat for their energy drink. Since Nadeshot launched 100 Thieves in 2017, it\u2019s become one […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56054","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=56054"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56054\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=56054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=56054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=56054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}