Nelk Boys are making $70 million a year from merch alone Nelk Boys\/YouTubeIt\u2019s no big secret that the Nelk Boys are one of the most popular channels on YouTube, but according to a new report, they pull in over $70 million a year \u2013 all without any kind of revenue from the site. If you\u2019ve spent any time in YouTube\u2019s trending section at all, you\u2019re probably aware of the Nelk Boys. Their prank videos rack up millions of views, but despite their popularity, they\u2019re not on the best of terms with the site. YouTube is not a fan of the Nelk Boys\u2019 rowdy party or prank videos, some of which may or may not be entirely legal, and in 2020, they demonetized Nelk\u2019s channel. This didn\u2019t slow the Boys down at all, though. Since they don\u2019t rely on ad revenue to make their money, they didn\u2019t miss a beat. According to a report from the New York Times, Nelk relies entirely on merchandise sales and subscription services for their 8-digit annual income. \u201cEvery video, we\u2019re swearing, we\u2019re doing some stuff that could be questionable or illegal, we\u2019re making sexual references or drug references,\u201d Nelk head honcho Kyle Forgeard told the Times. \u201cSo we were making no money on YouTube at all.\u201d Nelk\u2019s new Happy Dad Seltzer is a great example of how the channel actually makes it\u2019s money. Since it was released in early June 2021, it has been almost impossible to find \u2014 with rabid fans queuing up outside of California liquor stores for a chance to score some, after rapidly wiping out the online stock. It not just novelty alcoholic beverages fans are snapping up, either. There\u2019s a full line of your standard Nelk merch, their exclusive Full Send line, and the Full Send subscription services, where fans can get notified about the latest drops before anyone else. Even before the Nelk boys got technically demonetized, it wasn\u2019t like they were really raking in the dough from YouTube, anyways. Back in November 2020 after the Google-owned video site started to try and crack down on them, they reportedly only received a paltry $0.23 (23 cents) for over 15 million video views during the month. Finally, the Full Send crew has also been expanding their business empire into the realm of cryptocurrency, even going to far as to bash other content creators for promoting what they call \u201cscam\u201d coins. $70 million with no help from YouTube is certainly impressive, but it might just be the tip of the iceberg if things keep going Nelk\u2019s way.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nelk Boys are making $70 million a year from merch alone Nelk Boys\/YouTubeIt\u2019s no big secret that the Nelk Boys are one of the most popular channels on YouTube, but according to a new report, they pull in over $70 million a year \u2013 all without any kind of revenue from the site. If you\u2019ve […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56168","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=56168"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56168\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=56168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=56168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=56168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}