New report might reveal why Joe Rogan is staying on Spotify via SpotifyA new report on Spotify\u2019s Joe Rogan Experience deal could reveal why the platform has kept to its guns in keeping the embattled host, and why Rogan isn\u2019t entertaining the idea of leaving. Spotify spent $200 million to acquire Joe Rogan\u2019s JRE, about $100 million more than what was previously believed, according to a New York Times report. That\u2019s a hefty chunk of capital for just one program, especially since the company spent a bit less on entire company acquisitions like The Ringer and Gimlet Media, per the same report. Rogan has come under fire for past comments on everything from allegedly spreading misinformation as well as past clip compilations of him using a historically racist word. This has brought everything from a cancel movement against Rogan to Spotify itself coming under fire. But it\u2019s not likely either party will budge, despite tempting offers to do so. Content is king in Spotify\u2019s eyes. The company has been growing its original programming and podcast offerings to diversify what it can offer to its millions of subscribers. That\u2019s led the company to sign big names with big audiences including Alex Cooper\u2019s Call Her Daddy show, JaackMaate\u2019s Happy Hour, and TikTok star Addison Rae\u2019s Mama Knows Best, to name a few. Still, the company has been putting out fires left and right on Rogan\u2019s behalf, which it might happily continue to do to compete with bigger forces in the tech world. Despite the press that Rogan has been bringing in lately, JRE\u2019s $200 million deal is indicative of Spotify\u2019s all-in play for the popular host, which could be a bit too high for competitors to match on a single creator.<\/p>\n","protected":false},"excerpt":{"rendered":"
New report might reveal why Joe Rogan is staying on Spotify via SpotifyA new report on Spotify\u2019s Joe Rogan Experience deal could reveal why the platform has kept to its guns in keeping the embattled host, and why Rogan isn\u2019t entertaining the idea of leaving. Spotify spent $200 million to acquire Joe Rogan\u2019s JRE, about […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56301","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=56301"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56301\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=56301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=56301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=56301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}