New streaming platform Noice raises $21 million funding ahead of closed beta NoiceNoice, a new streaming platform, which hopes to make a \u2018multiplayer game\u2019 out of streaming, has raised $21 million in a Series A funding round. On the face of it, Noice is just another streaming platform trying to take a slice of the pie still largely dominated by Twitch, while others like YouTube and Kick also gain ground. What Noice is hoping will set it apart is an extra focus on interaction with viewers, going as far as to suggest this is as much a multiplayer game as a streaming platform. It\u2019s a bold claim, and one that will certainly require some initial capital to have a chance, especially given the trail of previously failed streaming platform attempts from various companies. What is Noice? \u201cYou are a gamer. You love to play games. So why are you just watching livestreams?\u201d Noice asks on their X\/Twitter. The idea is that this platform will provide more \u2018interactivity\u2019 for viewers. It\u2019s not exactly clear yet how this will take shape: \u201cFans join their streams, form teams to co-operate and compete and play alongside the creator,\u201d the explain. But, a closed beta in November 2023 should give us our first glimpse at it in action. \u201cOn Noice you are an active participant on stream: you play a multiplayer game as you watch your favorite creator and show your fandom in a deep metagame.\u201d The exact date for the closed beta has not been confirmed yet either, although for those interested, there is a sign-up option already on the site. Twitch remains undisputed in terms of total streamers and hours watched, certainly in the western market, although Kick has been making inroads with multiple big names joining the Stake-backed platform. However, to do so, Kick has had to invest heavily \u2013 likely running at an operational loss \u2013 to attract those big names, and the gambling opportunities (which are now largely banned on Twitch) have been another lucrative attraction for some streamers. This makes it an increasingly challenging environment for any new streaming platform to get started in, and Noice will certainly need a unique selling point to convince both creators and viewers it\u2019s worth their time.<\/p>\n","protected":false},"excerpt":{"rendered":"
New streaming platform Noice raises $21 million funding ahead of closed beta NoiceNoice, a new streaming platform, which hopes to make a \u2018multiplayer game\u2019 out of streaming, has raised $21 million in a Series A funding round. On the face of it, Noice is just another streaming platform trying to take a slice of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56304","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=56304"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56304\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=56304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=56304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=56304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}