Ninja argues that DMCA proves music industry doesn\u2019t understand \u201cvalue\u201d of creators Twitter, @Ninja \/ Pexels, Andrea PiacquadioAs Twitch streamers navigate the Digital Millennium Copyright Act (DMCA), Ninja argues that the music industry doesn\u2019t recognize the value of content creators as much as gaming companies do. With online content becoming more and more popular over the past year, music industry executives and government officials have joined together in trying to restrict free usage of record labels\u2019 property. In November 2020, Twitch felt compelled to try apologizing for DMCA controversy as streamers and fans complained about an onslaught of suspensions and content deletion. Then, in December 2020, North Carolina Senator Thom Tillis prompted massive Twitter backlash by pushing a bill that would punish DMCA strikes with felony jail time. Now, segueing into the new year, Tyler \u2018Ninja\u2019 Blevins took some time during a Valorant stream to address confusion on the behalf of his chat. In his brief, impassioned clarification, the legendary streamer described how DMCA laws demonstrate the ignorance of music industry execs compared to those in the gaming industry. As DMCA laws work, a content creator can get in trouble for using songs in their content, whether live or recorded, if they haven\u2019t received explicit permissions from the controlling label. In contrast, a fan in Ninja\u2019s chat wanted to know if using a video game\u2019s property for content could be punished similarly. In response, Ninja put forth a simple clarification: \u201cDMCA is everything to do with music, okay?\u201d Then, he elaborated on why the valuation of content creators is at the heart of the difference in approach between the gaming and music industries: \u201cHaving the rights to be able to stream video games \u2026 gaming companies understand and they realize the value that streamers and content creators bring. And they don\u2019t try to monetize off of it. And that\u2019s the difference between the music and the gaming industry.\u201d As Ninja posits, gaming companies recognize that allowing their titles to be used by streamers and content creators is of value to them already and not worth trying to monetize further. This is likely because they see the content as free publicity, therefore freeing up some marketing budget, and don\u2019t want to restrict said creators. Read more: #StopDMCA trending as Twitch users outrage – Dissimilarly, music companies want to monetize any and all usage of their property as much as possible. Ninja\u2019s argument seems to suggest that by attempting to be so restrictive, those companies are ignoring the value that content creators can offer them.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ninja argues that DMCA proves music industry doesn\u2019t understand \u201cvalue\u201d of creators Twitter, @Ninja \/ Pexels, Andrea PiacquadioAs Twitch streamers navigate the Digital Millennium Copyright Act (DMCA), Ninja argues that the music industry doesn\u2019t recognize the value of content creators as much as gaming companies do. With online content becoming more and more popular over […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56525","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=56525"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56525\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=56525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=56525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=56525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}