Ninja partners with athletic giant Adidas after days of speculation Ninja, YouTube \/ LAUREN KRETZSCHMARStreaming star Tyler \u201cNinja\u201d Blevins is one of the biggest faces in gaming \u2013 and he\u2019s made yet another huge partnership, following his massive move to Mixer earlier this month. It looks like the Twitch-turned-Mixer star keeps making \u201cmoney moves,\u201d after releasing a mysterious video on August 26 that appeared to tease announcement for the very next day. Edited in a \u201cfound-footage\u201d style, Ninja\u2019s Twitter video came complete with auditory static and visual glitches, which ultimately revealed a message that simply read, \u201cTomorrow, 2 pm CT.\u201d As it happens, Ninja\u2019s disconcerting video teased his partnership with athletic clothing company Adidas, as confirmed in another post on August 27. \u201cPartnering with Adidas is a chance to join a family that celebrates fellow creators at the top of their game,\u201d Ninja states in the official announcement video. \u201cThose who choose to persevere through doubt, fear, and uncertainty to chase their dreams.\u201d While he didn\u2019t drop the exact details of their partnership, the streaming giant told fans to \u201cuse your imagination\u201d in regards to the move \u2013 leaving them guessing as to the deal\u2019s potential merchandise and more. No shortcuts. Only long days. Never let anyone tell you that you can\u2019t catch your dreams. Choose your path. Put the TIME IN. I\u2019m humbled, and excited, to officially announce my partnership with @adidasoriginals . https:\/\/t.co\/B42gK4AoF5#createdwithadidas pic.twitter.com\/PdAKnCflCD\u2014 Ninja (@Ninja) August 27, 2019 However, this announcement doesn\u2019t come as a massive surprise to some fans, who noticed a questionable upload on Ninja\u2019s YouTube channel on August 23. The 54-second-long video was quickly deleted, titled \u201cNinja x Adidas: Time in\u201d \u2013 the very same title of the current announcement video available to watch on his channel. Ninja\u2019s website was also down during this period, sporting a simple \u201cUnder Construction\u201d message, which lead internet sleuths to believe that something big was on the horizon. 600 With Adidas already boasting ample esports partnerships, including deals with Team Vitality and Team Heretics, Ninja\u2019s involvement marks the latest gaming initiative for the brand \u2013 and his most recent partnership in light of his groundbreaking Mixer deal. Leaving over 14.7 million viewers behind on Twitch, Ninja exclusive Mixer partnership is shaking up the streaming community, following YouTube star Felix \u201cPewDiePie\u2019s\u201d partnership with streaming platform D-Live in April 2019. Despite the potential loss, both Ninja and his manager Jessica Blevins claimed that they were \u201cconfident\u201d with their decision to switch platforms, claiming that it \u201caligns with what we believe in and wanted for the brand.\u201d Following his latest brand deal with Adidas, it doesn\u2019t look like streaming\u2019s biggest personality is leaving the building anytime soon, considering his massive popularity in spite of leaving Twitch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ninja partners with athletic giant Adidas after days of speculation Ninja, YouTube \/ LAUREN KRETZSCHMARStreaming star Tyler \u201cNinja\u201d Blevins is one of the biggest faces in gaming \u2013 and he\u2019s made yet another huge partnership, following his massive move to Mixer earlier this month. It looks like the Twitch-turned-Mixer star keeps making \u201cmoney moves,\u201d after […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56647","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=56647"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/56647\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=56647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=56647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=56647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}