PRISM\u2019s Shiki Miyoshino drops Sony Music major debut with \u201chanahaki syndrome\u201d Supplied: PRISM ProjectPRISM Project\u2019s Shiki Miyoshino has become the first English-speaking VTuber to have a major debut under Sony Music with her single \u201chanahaki syndrome\u201d. It\u2019s the first of potentially many projects for PRISM of this ilk, after joining the Sony Music Entertainment Japan brand in mid-2022. Shiki Miyoshino, for many, is the face of PRISM Project. The VTuber has more than 140,000 subscribers on YouTube, and has been kicking around for two years now with anniversary celebrations in full swing over June. However the third generation star VTuber has had a big break on June 26, announcing her major debut with music label Sony Music. Her debut single, hanahaki syndrome, will release on July 12. PRISM Project transitioned under the Sony Music Entertainment Japan banner in May 2022, and this is the first major musical project leveraging that change. The star has featured on numerous original songs before, including alongside her genmates in Prismatic Dream. This project is a different kettle of fish being under the mega music label, and emblematic of her growth over the last two years. \u201cI\u2019ve always loved singing, but never had the motivation to really pursue it professionally, more than what I\u2019d been doing for so long, until joining PRISM,\u201d she told Dexerto. \u201cI never in my wildest dreams could\u2019ve imagined I\u2019d be sitting here as a musical artist for Sony Music and being supported by a ton of wonderful people within and outside my agency. It\u2019s really a dream come true, and I have many people to thank for this opportunity of a lifetime!\u201d Shiki joined forces with vocaloid producer and composer GHOST to make hanahaki syndrome a reality, who described the song as \u201ca little different from [their] usual music.\u201d PRISM producer Shogun previously spoke on opportunities like this being afforded to the agency\u2019s VTubers during a Reddit AMA in August 2022. This has been backed up by the recent debut of three new generations and specific acquisition of stars with a musical slant like Ami Amami and Nana Asteria. \u201cAt PRISM Project, we intend to utilize all the resources of the worldwide Sony Music Group to provide both online and offline career opportunities to our talents,\u201d he said after Gen 5\u2019s reveal in April. \u201cWithin the virtual talent space, there are countless incredibly gifted performers who have both the skills and the drive necessary to succeed both in the classic sense as VTubers, but also in traditionally offline business spaces such as the voice acting and musical artist industries, in which we at Sony Music have over fifty-five years of experience.\u201d Shiki is leaning full throat into those opportunities, and using all the resources at her fingertips to push forward her VTuber and music careers with PRISM Project and Sony Music in equal stead. \u201cI\u2019m looking forward to promoting my content and bringing my message to the entire world, and ensuring that all my fans continue to find an appreciation for feeling alive through horror and the occult,\u201d she continued. \u201cMy debut single definitely reflects that \u2014 it\u2019s super spooky and everything I could\u2019ve hoped for in a major debut song, so I hope everyone will listen to it!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
PRISM\u2019s Shiki Miyoshino drops Sony Music major debut with \u201chanahaki syndrome\u201d Supplied: PRISM ProjectPRISM Project\u2019s Shiki Miyoshino has become the first English-speaking VTuber to have a major debut under Sony Music with her single \u201chanahaki syndrome\u201d. It\u2019s the first of potentially many projects for PRISM of this ilk, after joining the Sony Music Entertainment Japan […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58261","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/58261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=58261"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/58261\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=58261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=58261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=58261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}