Selena Gomez opens first Rare Beauty cafe to promote makeup brand Instagram: Selena Gomez \/ PopcraveIn February 2020, Selena Gomez took to social media to announce her own makeup brand, Rare Beauty. Now almost exactly two years after, the company is launching its first in-person pop-up shops called \u201ccafes.\u201d Selena Gomez\u2019s makeup brand Rare Beauty first appeared on shelves in 2020, and it\u2019s been a fan favorite ever since. \u201cRare Beauty isn\u2019t about how other people see you. It\u2019s about how you see yourself,\u201d the singer told Create & Cultivate. \u201cIt took me years to feel comfortable in my skin, and I want to reach as many people as possible with this message.\u201d Now, she\u2019s giving fans a space to meet up, live by that philosophy, and shop for her beauty products. Gomez along with European retail chain SpaceNK have teamed up to open their first Rare Beauty pop-up shop. View this post on Instagram The Rare Beauty Cafe pop-up, located in London, will be open from February 23 to March 6 according to SpaceNK\u2019s website. At the Rare Beauty Cafe, customers can book themselves for Rare Beauty Masterclasses, getting hands-on with some of Gomez\u2019 products with expert guidance. The stores are also serving themed treats like cookies and coffee with the brand\u2019s slogan \u201cYou Are Rare\u201d written in foam. View this post on Instagram In addition to in-store marketing, Gomez has advertised her brand around London by wrapping taxis and buses with her face along with the Rare Beauty logo. The star was impressed with the pop-up herself, sharing the cutesy space to millions of fans in a recent Instagram story. The collab is currently only exclusive to the UK, but if it\u2019s popular, fans can expect it to travel around the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"
Selena Gomez opens first Rare Beauty cafe to promote makeup brand Instagram: Selena Gomez \/ PopcraveIn February 2020, Selena Gomez took to social media to announce her own makeup brand, Rare Beauty. Now almost exactly two years after, the company is launching its first in-person pop-up shops called \u201ccafes.\u201d Selena Gomez\u2019s makeup brand Rare Beauty […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-58626","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/58626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=58626"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/58626\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=58626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=58626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=58626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}