Survey reveals TikTok stars won\u2019t be switching to Instagram Reels Instagram Reels\/TikTokTikTok creators are wary of jumping ship to Instagram Reels, an informal survey of influencers by one talent agency indicates. A snap survey of talent managed by UK-based generation Z agency Fanbytes, carried out days after Instagram launched its TikTok competitor, indicated 75% wouldn\u2019t be moving from TikTok to Instagram Reels. Reels was launched worldwide on August 5 by Instagram, whose parent company is Facebook. The app shares many similarities with TikTok though includes different editing tools including AR effects and tools that help align different takes for a finished video. The maximum video length allowed on Reels is also shorter \u2013 15 seconds, compared to TikTok\u2019s maximum of 60 seconds. The app has been criticized by some for being a carbon copy of TikTok, an allegation Instagram\u2019s product director, Robby Stein, denied. \u201cAt the end of the day, no two products are exactly alike, and ours are not either,\u201d he told The Verge. Despite those similarities and the imminent risk of a ban in the United States, following India outlawing TikTok at the end of June, a high proportion of TikTok creators appear to be remaining with the app as their primary place to post new content. Big TikTok creators such as Josh Richards, who has 21 million followers on the app, have continued posting on TikTok \u2013 despite Richards signing up as an investor and head of strategy for TikTok competitor Triller in late July. The massive audiences creators have built on TikTok is one reason for them to stick with the app despite its controversies \u2013 while loyalty appears to be a decision for others. \u201cSocial media was crying out for a new video platform for years when TikTok first launched \u2013 especially one not owned by the same one person,\u201d said Stevie Yessaian, a comedy creator with 1.1 million followers on TikTok. Another creator with 2.3 million fans said: \u201cTikTok is home for me, a place where me and my weirdo internet friends hang out.\u201d Creators are smart, however, and know that it makes sense to expand their audience beyond a single platform, particularly one threatened with a ban in multiple countries. One in five of the 46 Fanbytes creators surveyed did say that they\u2019d be including Instagram Reels in their social strategy to the extent that it would impact their content creation on TikTok. The majority of those who said they would be dialing down the number of videos they produce on TikTok in favor of most posts on Instagram Reels were people who had originally made their name on Instagram, and had more recently migrated over to TikTok in order to build their audience. https:\/\/www.instagram.com\/p\/CDn5D0Qnnap\/?utm_source=ig_web_button_share_sheet \u201cI\u2019m not surprised about the influencer reaction,\u201d said Timothy Armoo, founder of Fanbytes, who surveyed the talent he oversees. \u201cOne of the interesting things is that TikTok as a platform has its own culture, and a whole generation of people have grown up as the platform has.\u201d Opposition to Instagram\u2019s strategy also plays a part, explained Armoo. \u201cThey objectively see Instagram almost as a copycat to what they\u2019ve always known,\u201d he said. \u201cI think this only applies to people who have grown up on TikTok though.\u201d Influencers who have less of a history on TikTok are more willing to make a move \u2013 and more accepting of the arrival of Reels on the scene. \u201cReels provides them with the similar functionality, though I think the culture is missing,\u201d Armoo said.<\/p>\n","protected":false},"excerpt":{"rendered":"
Survey reveals TikTok stars won\u2019t be switching to Instagram Reels Instagram Reels\/TikTokTikTok creators are wary of jumping ship to Instagram Reels, an informal survey of influencers by one talent agency indicates. A snap survey of talent managed by UK-based generation Z agency Fanbytes, carried out days after Instagram launched its TikTok competitor, indicated 75% wouldn\u2019t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59718","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/59718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=59718"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/59718\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=59718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=59718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=59718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}