T-Series boss calls out PewDiePie after winning YouTube sub war L: Bollywood Hungama. R: PewDiePie\/YouTubeThe chairman behind Bollywood production company T-Series, Bhushan Kumar, has revealed why his channel didn\u2019t want to go head-to-head with PewDiePie in the battle for YouTube supremacy, but was forced to. For the latter half of 2018, and the better part of 2019, Felix \u2018PewDiePie\u2019 Kjellberg had been locked in a war with T-Series to keep his spot atop of the YouTube throne. While many may think that the battle between the two channels would be all about glory and bragging of rights of being number one, for T-Series especially, it wasn\u2019t really that way. The new-found success for T-Series only came because of Pewds\u2019 continual mocking of the \u2018fight.\u2019 T-Series responds to PewDiePie\u2019s comments In an interview with Quartz India, T-Series chairman Bhushan Kumar revealed why his channel decided to get into the fight with PewDiePie, and what fallout the victory has had. \u201cWe were never in this tussle to become number one or two with anyone. But all along there were these sarcastic comments from PewDiePie. And that\u2019s how we decided to respond to the comments. I launched the #BharatWinsYouTube campaign, seeking more subscriptions from Indians.\u201d Read More: PewDiePie responds to fans flying banner over NYC after he ended \u2018Sub to PewDiePie\u2019 movement – However, the T-Series boss noted that the success hasn\u2019t changed all that much on the commercial front of the channel but, instead, has changed the perception of the company \u2013 picking up a global audience instead of just growing domestically. The Bollywood-based channel was able to dethrone the Swede back in April and has since run up the score, growing the gap between the two channels to a chasm that not even PewDiePie will be able to pull back. Being able to grow a channel on a global scale, will, of course, help in some capacity when it comes to growing the commercial side of the business. However, being able to sustain the new success will have an even bigger impact. Pewds called time on the \u2018sub war,\u2019 by retiring the \u2018Subscribe to PewDiePie\u2019 message that had helped him grow in the fight because it had spiraled way out of control. It remains to be seen if T-Series\u2019 ability to win the war with PewDiePie will help them roll the momentum into becoming a real global powerhouse, or if viewers will go away once the Swede moves on to his next battle.<\/p>\n","protected":false},"excerpt":{"rendered":"
T-Series boss calls out PewDiePie after winning YouTube sub war L: Bollywood Hungama. R: PewDiePie\/YouTubeThe chairman behind Bollywood production company T-Series, Bhushan Kumar, has revealed why his channel didn\u2019t want to go head-to-head with PewDiePie in the battle for YouTube supremacy, but was forced to. For the latter half of 2018, and the better part […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59880","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/59880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=59880"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/59880\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=59880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=59880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=59880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}