TikTok reportedly to charge up to $2 million for main ad slot Unsplash: Olivier BergeronAccording to a report from Bloomberg, TikTok is set to charge up to $2 million for their most valuable ad spaces, thanks to the app\u2019s rapidly growing user base. Over the past couple of years, TikTok has cemented itself as a staple social media platform. The short-form video app has fast become a hub of viral content, from viral sounds, filters, trends, and more. With many of TikTok\u2019s most popular stars such as Addison Rae and Charli D\u2019Amelio making huge amounts of money from their careers on the platform, securing huge brand deals with businesses like Dunkin\u2019 Donuts and Hollister, it\u2019s clear that the site is becoming a hotspot of brand activity. Now, according to a report from Bloomberg, TikTok is planning to sell their most valuable ad space for up to $2 million. Read More: Top 20 most followed TikTok accounts – The spot in question is called \u2018top view,\u2019 which refers to the first thing users see upon launching the app and heading to their For You Page, making it a highly coveted space from an advertiser\u2019s perspective. According to the report, the top view ad will cost up to $1.5 million per day on a national holiday in the third quarter, and $2 million in the fourth quarter. This steep climb in price is likely partly a result of TikToker\u2019s rapidly growing user base, with TikTok estimating that 109 million impressions could be generated from this unit. The first ad slot on a user\u2019s For You Page reportedly costs less than half of the top view as it generates less than 50 million impressions. The high demand for this coveted ad spot and the increase in price may begin to direct more advertisers towards the increasingly popular app, as the userbase continues to grow.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok reportedly to charge up to $2 million for main ad slot Unsplash: Olivier BergeronAccording to a report from Bloomberg, TikTok is set to charge up to $2 million for their most valuable ad spaces, thanks to the app\u2019s rapidly growing user base. Over the past couple of years, TikTok has cemented itself as a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60500","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=60500"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60500\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=60500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=60500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=60500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}