TikTok owner agrees to sell to Microsoft to avoid US ban TikTokThe owners of TikTok \u2013 the video-sharing social media app that has taken the internet by storm in 2020 \u2013 have offered to forgo their US stake in the company to avoid a ban in the United States, as reported by Reuters. Prior to 2019, few in the world had heard of TikTok (formerly Musical.ly) \u2013 the Beijing based app that emulates aspects of Vine. However, rapid and exponential growth over the course of 2019 and 2020 saw the app break into the top 10 most downloaded social media apps of the year. Off the back of TikTok\u2019s incredible popularity came a new wave of celebrities, who have amassed millions of followers from the videos they have created. From Charli D\u2019Amelio to Addison Rae, entire brands are being built on the back of TikTok fame. Despite its incredible popularity, concerns have been growing about the app\u2019s use of data, and its origin in the Chinese capital of Beijing. As tensions with China have grown, so have the suspicions of TikTok harvesting user data. Read More: Top 20 most followed TikTok accounts – On July 31, the President told reporters he was set to ban TikTok in the United States. In response to the impending ban, Reuters report that ByteDance, Chinese owners of TikTok, have agreed to sell their stake to US based Microsoft, in the hopes it would avoid a blanket ban in the country. \u201cUnder ByteDance\u2019s new proposal, Microsoft will be in charge of protecting all U.S. user data,\u201d Reuters reports. \u201cThe plan allows for another U.S. company other than Microsoft to take over TikTok in the United States, the sources added.\u201d There have been rumors that Microsoft were set to purchase TikTok and launch a spin-off, in order to prevent it from being banned entirely. However, the President is said to have opposed that possibility as well, at least according to New York Times journalist Maggie Haberman. Pool report via main print pooler David Cloud\/LAT pic.twitter.com\/RDV8LjnLLQ \u2014 Maggie Haberman (@maggieNYT) August 1, 2020 It remains unclear whether TikTok would be able to remain in the US if it was owned by a different company, but it\u2019s appears that ByteDance are eager to protect TikTok\u2019s future, even if it means compromising their own involvement in the app. Paired with the news, TikTok\u2019s official US Twitter account released a video on August 1 describing the jobs it brings to the nation, as well as the joy and livelihoods it has provided for millions. Only time will tell where the future of TikTok and its creators will lie, but we\u2019ll be the first to update you as the situation becomes clearer.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok owner agrees to sell to Microsoft to avoid US ban TikTokThe owners of TikTok \u2013 the video-sharing social media app that has taken the internet by storm in 2020 \u2013 have offered to forgo their US stake in the company to avoid a ban in the United States, as reported by Reuters. Prior to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60645","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=60645"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60645\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=60645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=60645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=60645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}