TikTok star Emilyzugay roasts \u201cbad\u201d Spotify Wrapped designs with her own \u2018ugly\u2019 take Instagram: Emily Zugay \/ SpotifyTikTok star Emilyzugay, who went viral in September 2021 after companies used her \u201cugly\u201d versions of their logos, roasted Spotify Wrapped\u2019s designs by making them even worse. Spotify Wrapped, a viral marketing campaign that has taken place in December every year, provides users with a summary of their data over the past year. It also lets them share it on social media as a means to advertise the platform. However, users criticized the design choices used this year, claiming the font looked \u201cugly\u201d and was \u201cagitating\u201d to read. Some believe it was done intentionally to elicit a reaction, while others think it was an oversight. Either way, it became a huge talking point. TikTok star Emilyzugay, who went viral after companies used her comically \u201cugly\u201d designs, weighed in on the debacle and roasted the designs by making some \u2018improvements.\u2019 \u201cThe amount of people who have tagged me in this and asked me if I did it,\u201d said Emily. \u201cDo you really think I would let this slide? \u201cThis legibility is pretty bad. I get it. I\u2019m here to help. I just can\u2019t believe that you guys would think that I\u2019d do something like this.\u201d Emily added her own touches to the colors and spacing on the designs, making them hilariously worse. \u201cI kept the colors. Fixing the spacing issue was pretty simple. The letters were too far apart,\u201d she explained. \u201cThis is what I was made to do. I\u2019m good. Here\u2019s a side-by-side comparison so you can see how much of an improvement mine was.\u201d Emily\u2019s post has drawn almost 4 million views, 500,000 likes, 5,000 shares, and 2000 comments since it was uploaded. She feels pretty good about the \u2018improvements\u2019 and hopes the company will consider her for next year\u2019s campaign. \u201cMaybe next year Spotify!\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok star Emilyzugay roasts \u201cbad\u201d Spotify Wrapped designs with her own \u2018ugly\u2019 take Instagram: Emily Zugay \/ SpotifyTikTok star Emilyzugay, who went viral in September 2021 after companies used her \u201cugly\u201d versions of their logos, roasted Spotify Wrapped\u2019s designs by making them even worse. Spotify Wrapped, a viral marketing campaign that has taken place in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60761","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=60761"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60761\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=60761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=60761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=60761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}