TikTok star slammed for \u201ctone-deaf\u201d sponsored video promoting The Color Purple TikTok: theeofficialjujuA TikTok star has been slammed after making a promotional video for 2023\u2019s The Color Purple that many felt was \u201ctone-deaf\u201d and \u201cout of touch.\u201d 2023\u2019s The Color Purple is a musical coming-of-age period drama that follows the life of an African American woman living in the South during the early 1900s. Based on the 1982 book of the same name, the story details the struggles faced by the protagonist with heavy topics including sexual assault, race and racism, sexism, gender roles, spirituality, and violence. This latest adaption is set for release in the US on December 25, 2023, by Warner Bros. Pictures. However, the production company\u2019s marketing choices have caused a stir after one TikTok star found herself in hot water following her \u201ctone-deaf\u201d sponsored video for the film. Mirta Miler, who goes by \u2018mimiermakeup\u2018, came under fire after promoting the film by dying a wig purple and putting together an outfit based on the color. She also called the story \u201cheartwarming\u201d to the surprise of shocked viewers. \u201cWhat movie did you watch? \u2018Cause it couldn\u2019t have been the same Color Purple that I watched,\u201d TikTok user \u2018theeofficialjuju\u2018 said in a stitch responding to Miler\u2019s video. She went on to call out Warner Bros. Pictures for not partnering with a black creator considering the film chronicles the life of a black woman and features a predominantly black cast. \u201cI noticed a lot of \u2018influencers\u2019 are promoting the movie. Yet all of the videos are about the color rather than the story,\u201d one person commented. A third said, \u201cShe didn\u2019t do research and disrespected what the movie was about.\u201d Miler has since removed the sponsored video and posted an apology in which she said, \u201cI am not making this video to justify my stupidy or unprofessionalism, I am making this video to take accountability\u2026 me as a content creator absolutely did not do my job, and my job is to educate myself about the content I post \u2014 especially sponsored content.\u201d Stating there was no \u201cjustification for being ignorant\u201d, Miler went on to say, \u201cThe only thing that I feel like it\u2019s a right thing to do is to be absolutely embarrassed and take accountability for my ignorance and apologize directly to the black community for being tone deaf and insensitive.\u201d Promising she would not be accepting compensation from Warner Bros. for the deleted TikTok, Miler\u2019s video was met with a positive reception, with users claiming her apology felt \u201cgenuine\u201d. One person wrote, \u201cI\u2019m happy she removed it. She saw she was wrong and corrected it. That\u2019s more than most of these \u2018influencers.’\u201d Be sure to check out all the latest entertainment news on our page here.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok star slammed for \u201ctone-deaf\u201d sponsored video promoting The Color Purple TikTok: theeofficialjujuA TikTok star has been slammed after making a promotional video for 2023\u2019s The Color Purple that many felt was \u201ctone-deaf\u201d and \u201cout of touch.\u201d 2023\u2019s The Color Purple is a musical coming-of-age period drama that follows the life of an African American […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60809","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=60809"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60809\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=60809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=60809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=60809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}