TikTok stars Charli & Dixie D\u2019Amelio just invested in Facetune Website: LightricksSocial media stars Charli and Dixie D\u2019Amelio are among two of TikTok\u2019s most-followed and highest-paid creators on the app \u2014 but the sisters are looking to expand their reach by investing in Lightricks, creators of popular apps Facetune and Videoleap. While many Influencers do one-off partnerships with brands, the D\u2019Amelio family seems to be doing something a little more lucrative. Sure, they\u2019ve worked with those brands on partnerships before, like with Dunkin\u2019 Donuts and Hollister Co. However, they\u2019re now using their combined following of more than 200 million \u2014 and the money made off that \u2014 to invest in to emerging brands, the latest of which is Lightricks. A look into the D\u2019Amelio\u2019s x Lightricks partnership On February 23, The D\u2019Amelios \u2014 Charli, Dixie, along with their parents Marc and Heidi \u2014 announced that they have taken an equity stake in Lightricks, a company which develops photo, design, and video-editing apps like Facetune and Videoleap. While Lightricks didn\u2019t disclose how much the family invested, they did confirm that the investment was separate from the $130 million the company raised in funding. \u201cThe family are trailblazing the creator economy and continue to inspire up-and-coming creators worldwide,\u201d said Zeev Farbman, CEO of Lightricks, in a release. \u201cIt will be a pleasure to have the family so involved in every step of the development process,\u201d the CEO added. View this post on Instagram According to Crunchbase, this is the family\u2019s first startup venture as a collective. Charli D\u2019Amelio herself invested in Step, a teen banking company, during their $100 million Series C raise in 2021. In January 2022, Charli and her sister Dixie were named \u201cthe platform\u2019s [TikTok\u2019s] highest-paid celebrities\u201d collectively making over $55 million in 2021 alone. There is no telling where the family\u2019s investment will take them, but it could just be the first of many.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok stars Charli & Dixie D\u2019Amelio just invested in Facetune Website: LightricksSocial media stars Charli and Dixie D\u2019Amelio are among two of TikTok\u2019s most-followed and highest-paid creators on the app \u2014 but the sisters are looking to expand their reach by investing in Lightricks, creators of popular apps Facetune and Videoleap. While many Influencers do […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60829","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=60829"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/60829\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=60829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=60829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=60829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}