TikToker Kyle Scheele admits viral Kum & Go meal stunt was actually staged TikTok: kylescheele \/ Wikimedia Commons: Shmeebster \/ Kum & GoTikTok star Kyle Scheele went viral after claiming he\u2019d scored a deal with a gas station chain over a prank\u2026 but it turns out his \u201cprank\u201d was completely staged. Plenty of influencers and celebrities have scored their own signature meal deals with various fast food brands \u2014 just take a look at Charli D\u2019Amelio\u2019s Dunkin\u2019 Donuts bev or Saweetie\u2019s viral McDonald\u2019s dinner. However, no influencers had bagged a deal with a gas station\u2026 until author, motivational speaker, and TikToker Kyle Scheele serendipitously partnered with Kum & Go due to what he claimed was a harmless prank. The \u201cprank\u201d saw the influencer create a cardboard cutout of himself advertising his very own \u2018Kyle Scheele Meal\u2019 at a local Kum & Go station. The cutout instantly became a viral hit, attracting enough visitors to form a line outside the establishment to take a selfie with the \u201cfake\u201d ad. Click here if TikTok fails to load. Kyle Scheele admits viral Kum & Go brand deal was planned Scheele\u2019s TikTok explaining the situation garnered over 28 million views, and viewers were ecstatic to learn that his stunt had earned him a legitimate brand deal with Kum & Go\u2026 or so they thought. Read More: MrBeast\u2019s Squid Game smashes YouTube records – On November 29, Scheele uploaded a TikTok explaining that the entire \u201cfake ad\u201d prank had actually been planned alongside Kum & Go, who had been in on the practical joke the entire time \u2014 as previously reported by AdWeek. According to Scheele, Kum & Go had approached him for a potential partnership, and asked him to come up with the \u201ccraziest thing\u201d he could imagine. This ended up being his very own celebrity meal. Click here if TikTok fails to load. When it came to actually pulling off the stunt, though, Scheele said that it was not an \u201celaborate corporate marketing stunt\u201d planned by execs. Instead, he claimed that he was given free reign to do as he pleased, resulting in the viral cardboard cutout. \u201cKum & Go didn\u2019t plan or orchestrate any of that,\u201d he explained. \u201cThey just gave me permission to run wild.\u201d \u201cThat was a ton of fun, but even though they didn\u2019t plan it or orchestrate it, they did know about it, and in retrospect, I should have just been upfront and told you about it.\u201d Click here if TikTok fails to load. The overall response to Scheele\u2019s apology video has been a negative one; many fans are upset with the TikToker for representing his partnership with the gas station as a prank that paid off, with some accusing the star of \u201cemotional manipulation.\u201d Kum & Go\u2019s director of brand marketing Matt Riezman also admitted to the plan in AdWeek\u2019s article, leaving fans sad, confused, and angry over a seemingly wholesome influencer-brand interaction.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikToker Kyle Scheele admits viral Kum & Go meal stunt was actually staged TikTok: kylescheele \/ Wikimedia Commons: Shmeebster \/ Kum & GoTikTok star Kyle Scheele went viral after claiming he\u2019d scored a deal with a gas station chain over a prank\u2026 but it turns out his \u201cprank\u201d was completely staged. Plenty of influencers and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61237","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/61237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=61237"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/61237\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=61237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=61237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=61237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}