TikTokers & YouTubers set for more podcast deals amid high demand YouTube \/ TikTok \/ Unsplash: SoundtrapThere could be more podcast deals on the way for creators popular on the likes of YouTube and TikTok, as a new survey has revealed that there is a particularly high demand for podcasts hosted by influencers. Over the past few years, the podcast industry has proven to be a lucrative one, with some big names in the industry getting huge deals to host their own shows. In late 2020, Joe Rogan got an insane $100 million deal with Spotify to move his wildly popular Joe Rogan Experience podcast across to Spotify exclusively. This was followed by another extraordinary $60 million deal for Alex Cooper\u2019s \u2018Call Her Daddy\u2019 show. It looks like there could be an increase in the number of influencer podcasts in the future, as the results of a new survey have revealed that podcasts from YouTubers and other content creators are in high demand. The survey, conducted by Acast and Nielsen, looked into who US listeners want to see podcasts from, and the results overwhelmingly showed that people are interested in seeing new shows from \u2018YouTubers and influencers,\u2019 with 39% of the vote. In second and third place are \u2018health experts\u2019 and \u2018music personalities\u2019 with 28% each, and last is \u2018TV personalities\u2019 with 27%. There are plenty of influencers who have already been making waves with their own podcasts. Logan Paul\u2019s show \u2018ImPaulsive\u2019 has over 3.5 million subscribers on YouTube, with the most popular episode having been viewed 14 million times. Podcasting has also been popular among many TikTok stars. Addison Rae launched her podcast \u2018Mama Knows Best\u2019 in 2020 with her mom Sheri as a co-host, which was later renamed \u2018That Was Fun?\u2019 when she launched the second season of the popular show. Charli and Dixie D\u2019Amelio are also two notable stars who collaborated on their own show \u20182 Chix\u2019 where they discussed topical stories from their lives. With a clear high demand for more social media stars from across the internet to get involved with the podcast game, there\u2019s a chance we could be seen more big deals in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTokers & YouTubers set for more podcast deals amid high demand YouTube \/ TikTok \/ Unsplash: SoundtrapThere could be more podcast deals on the way for creators popular on the likes of YouTube and TikTok, as a new survey has revealed that there is a particularly high demand for podcasts hosted by influencers. Over the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-61604","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/61604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=61604"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/61604\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=61604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=61604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=61604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}