Twitch announces major subscription cost changes with local pricing TwitchTwitch has revealed some huge new changes coming to the cost of subscriptions around the globe to better reflect the cost of living in those countries while still giving viewers a chance to support their favorite creators. On May 17, Twitch announced \u201cLocal Subscription Pricing\u201d would be launching on May 20 with Mexico and Turkey being the first countries to see a significant change to how subscriptions are priced. This will then be followed by \u201cmost countries\u201d in Asia, Latin America, Europe, Africa and more starting in Q3 2021. Some notable countries of interest include the United Kingdom, Germany, Russia, Italy, Australia, Hong Kong, Taiwan, Korea, Ireland and Brazil. The full list can be found here. According to Twitch, this decision has been in the works for some time with the Amazon-owned company finally deciding to pull the trigger on it recently. When you dig into the numbers, it\u2019s easy to see why. As Twitch explained in their blog post, \u201cThe percentage of active users in Europe or Asia who support creators with a subscription is roughly 50% lower relative to North America. In Latin America, it\u2019s nearly 80% lower.\u201d Plus, when testing these changes the results spoke for themselves. \u201cWe conducted several price tests and saw that lower sub prices boosted overall monthly subs and sub revenue for creators,\u201d Twitch said. \u201cIn one recent test in Brazil, lower sub prices more than doubled creator revenue and total subscriber count.\u201d We\u2019re rolling out one of the biggest changes in Twitch history, which will help creators build larger, more global communities: Local Subs Pricing. The price of a sub in most countries will be lowered, starting with Mexico and Turkey. Learn more: https:\/\/t.co\/LzKQxynb5B pic.twitter.com\/zNBeRC4WyO \u2014 Twitch (@Twitch) May 17, 2021 As for how the changes will impact streamers, Twitch is launching a 12-month program to guarantee certain revenue levels will be reached. \u201cTwitch will cover 100% of baseline channel and Prime sub revenue (if needed) for three calendar months, including the month of the price change,\u201d they explained. After this, incentive payments will be decreased by 25% every three months for the next nine months. Furthermore, Twitch will look at how much money a creator has made from subs in the past three months and calculate averages based on how much content was streamed. \u201cAs long as that creator streams at least 85% of their live baseline hours in a month and meets certain other eligibility criteria, we\u2019ll pay that creator a \u2018revenue adjustment incentive\u2019 to make up for any lost revenue from subs,\u201d the Amazon-owned company added. This should be a nice change for viewers in countries receiving the price adjustments and hopefully the revamp results in more income overall for streamers across the Twitch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch announces major subscription cost changes with local pricing TwitchTwitch has revealed some huge new changes coming to the cost of subscriptions around the globe to better reflect the cost of living in those countries while still giving viewers a chance to support their favorite creators. On May 17, Twitch announced \u201cLocal Subscription Pricing\u201d would […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62187","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62187"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62187\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}