Twitch apologizes amid branded content guidelines backlash Unsplash.com: Caspar Camille RubinTwitch has responded to the backlash received following an update to their branded content guidelines, apologizing for the confusion in the process. On June 6, 2023, Twitch sparked quite a bit of backlash after screenshots of their new branded content guidelines went viral across social media. Many of the platform\u2019s biggest creators responded, including Asmongold, Mizkif, and their group OTK as a whole. Even Mr. Beast chimed in, teasing that he may stream on Kick \u201cjust to protest Twitch\u201d. Just hours later, Twitch responded to the backlash in a series of tweets that apologized for creating confusion and frustration among creators. Twitch apologizes amid guidelines change \u201cToday\u2019s branded content policy update was overly broad. This created confusion and frustration, and we apologize for that,\u201d said Twitch to start off its Twitter thread. \u201cWe do not intend to limit streamers\u2019 ability to enter into direct relationships with sponsors, and we understand that this is an important part of how streamers earn revenue.\u201d The Amazon-owned company added: \u201cWe wanted to clarify our existing ads policy that was intended to prohibit third-party ad networks from selling burned-in video and display ads on Twitch, which is consistent with other services. \u201cWe missed the mark with the policy language and will rewrite the guidelines to be clearer. Thank you for sharing your concerns, and we appreciate the feedback. We\u2019ll notify the community once we have updated the language.\u201d Shortly after the news circulated, Twitch Ambassadors were allegedly invited to a call with Twitch executives to discuss the guideline changes. One such Ambassador, Steve Saylor, raised a handful of key concerns. In particular, they claim Twitch will be \u201creevaluating\u201d its new 3% logo size rule, especially given its inaccessibility for \u201clow vision users.\u201d \u201cLastly, I asked about smaller, disabled creators or those starting out on Twitch, if they do get their first sponsorship deal that has overlays, ads, etc. They assured us creator brand deals\/sponsorships aren\u2019t the targets. Just 3rd party random advertisements.\u201d Many streamers across the platform saw the future changes to be quite harmful to the finances of streamers on the platform, with Mizkif calling them out on Twitter. The changes would also have a huge impact on esports tournaments, with many worried about the future of the industry if these changes were to go into effect as planned. They could also reduce the impact that charity streams have on raising money for those in need due to the limit on how big branded overlay items can be on streams. We\u2019ll have to wait to see Twitch\u2019s revised version of the guidelines, but we\u2019ll be sure to update you when they\u2019re live.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch apologizes amid branded content guidelines backlash Unsplash.com: Caspar Camille RubinTwitch has responded to the backlash received following an update to their branded content guidelines, apologizing for the confusion in the process. On June 6, 2023, Twitch sparked quite a bit of backlash after screenshots of their new branded content guidelines went viral across social […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62195","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62195"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62195\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}