Twitch CEO explains why they\u2019re done offering massive contracts to streamers Instagram: DJClancy999Twitch\u2019s CEO Dan Clancy has explained why the Amazon-owned platform is done offering huge contracts to streamers. After already cutting roughly 400 jobs early last year, on January 9, 2024, Bloomberg reported that Twitch was set to lay off a further 35% of its current staff. A handful of the Amazon-owned platform\u2019s employees were shown the door amid widespread layoffs which the company\u2019s CEO Dan Clancy confirmed in a blog post. Just a few days later, Clancy went live on the platform to answer questions from the community, where he revealed that Twitch isn\u2019t currently profitable. Not only that, he explained why Twitch is done offering massive contracts to the biggest creators on the site. Twitch will no longer sign streamers to massive contracts In the last half-decade, we\u2019ve seen major strides from rivals such as YouTube, Facebook, Mixer, and more recently Kick, overtake Twitch\u2019s spot in the streaming industry \u2014 spending millions signing streamers to multi-year contracts. While Twitch fought back and signed numerous top streamers to deals, it appears they\u2019ll no longer be pulling out their checkbook. Speaking in a live Q&A on January 11, Clancy, who was appointed as Twitch\u2019s CEO in early 2023 after company co-founder Emmett Shear stepped down, explained why the platform is no longer offering massive contracts. \u201cI can tell you the cost of retaining those streamers would have been far more than the revenue generated,\u201d he said. \u201cThat is something we\u2019ve been very clear about, we don\u2019t want to do that.\u201d He added: \u201cBecause the only way to do that then is to have this unbalance where we make up for that on smaller streamers and we don\u2019t want to do that.\u201d Nevertheless, it\u2019s not exactly surprising to hear given Twitch\u2019s huge change in direction in October 2023. After years of locking creators to streaming just on their platform, the platform updated guidelines to remove rules prohibiting \u201cmulti-streams\u201d that prohibited streamers from broadcasting to several sites at once.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch CEO explains why they\u2019re done offering massive contracts to streamers Instagram: DJClancy999Twitch\u2019s CEO Dan Clancy has explained why the Amazon-owned platform is done offering huge contracts to streamers. After already cutting roughly 400 jobs early last year, on January 9, 2024, Bloomberg reported that Twitch was set to lay off a further 35% of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62254","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62254"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62254\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}