Twitch community warns of impending \u2018adpocalypse\u2019 in midst of crack down on ASMR meta Pixabay \/ TwitchEven after Twitch took action against several high-profile streamers dipping into the platform\u2019s controversial ASMR meta, many community members believe the service is still careening towards its own \u2018adpocalypse\u2019 advertiser pullout. Despite several major changes by Twitch to address concerns, the platform\u2019s hot tub meta remains a highly controversial subject. However, many so-called \u2018hot tub streamers\u2019 have now forsaken that content for a new \u2018ASMR meta\u2019 that has the platform divided yet again. After only a few days, Twitch banned two of its biggest personalities \u2014 Amouranth and Indiefoxx \u2014 for their participation in the new meta, but despite that action, many believe the platform has set itself on an irreversible crash-course with a YouTube-esque adpocalypse. After Amouranth and Indiefoxx were handed out their bans on June 18, many saw this as a victory against the types of content they argued do not belong on the platform. Others have a much darker outlook on the situation, however. \u2018ShannonZKiller,\u2019 wife of powerhouse Twitch streamer Christopher \u2018Sacriel\u2019 Ball (and a Twitch veteran and frequent platform commentator) issued a dire warning after hearing another streamer, \u2018SweeetTails,\u2019 speak out against the ASMR meta. The bottom line is and always will be \u201cis it hurting other streamers?\u201d And the answer is yes \u2013 because if you think a brand exodus aka adpocalypse isn\u2019t inevitable with the way this type of content is rapidly evolving then you haven\u2019t been paying attention. It\u2019s coming. https:\/\/t.co\/Wk2YhycFfx \u2014 Shannon (@shannonplante) June 18, 2021 In her Twitter response, Shannon predicted a grim outcome for Twitch as a whole because of these controversial metas: a massive advertiser pullout, similar to the platform-altering \u2018adpocalypse\u2019 events that slammed YouTube creators with massive revenue losses. Shannon is not alone in her assessment of Twitch\u2019s ad trajectory. Ali \u2018SypherPK\u2019 Hassan, one of the platform\u2019s biggest personalities, shared his own concerns about the metas, and also revealed that some companies have already changed their ad strategies \u2014 and not in a good way. Syphers words today when tim and the boys brought up these ASMR streams. pic.twitter.com\/8DiKjfrwAg \u2014 Sen (@senyah2hell) June 19, 2021 \u201cThere are some companies out there that are hesitant right now on the Twitch side of things, which is not a good sign,\u201d he revealed. \u201cWe\u2019re thinking \u2018adpocalypse 2.0\u2019 but on Twitch,\u201d he continued, echoing Shannon\u2019s thoughts on the situation. \u201cI\u2019ve literally had a company hesitate on their ad campaign because they\u2019re worried about hot tub streams. Even though it has nothing to do with what I do, sometimes these companies think big picture: do we want to be associated with this [content]?\u201d While Twitch stepped up their moderation of the ASMR category much sooner than many streamers had anticipated, the platform\u2019s future advertising outlook seems bleak \u2014 something that has been a major concern for creators since the start of the hot tub meta. Only time will tell how the situation unfolding in the platform\u2019s two most controversial categories is ultimately resolved, but many of the space\u2019s most influential commentators and streamers have quite an adpocalyptic outlook on what\u2019s to come for Twitch in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch community warns of impending \u2018adpocalypse\u2019 in midst of crack down on ASMR meta Pixabay \/ TwitchEven after Twitch took action against several high-profile streamers dipping into the platform\u2019s controversial ASMR meta, many community members believe the service is still careening towards its own \u2018adpocalypse\u2019 advertiser pullout. Despite several major changes by Twitch to address […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62272","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62272"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62272\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}