Twitch denies requests for 70\/30 sub split due to \u201chigh cost\u201d of running site Twitch\/Unsplash, @sharonmccutcheonTwitch, the most popular livestreaming site for gaming content, has responded to a request for higher revenue split for streamers, and will be capping the 70\/30 split already given to some bigger streamers. As rivals like YouTube attempt to compete for Twitch\u2019s livestreaming crown, the incentive of higher revenue splits has been an argument for broadcasters to switch platform. Twitch has now responded with changes planned. Twitch states that \u201cfor approximately 90% of streamers on standard agreements with premium subscription terms, this change will not affect them at their current revenue.\u201d However, there are some large streamers who have been given a preferential 70\/30 split, but on September 21, Twitch has announced that will be ending. Starting in June 2023, big streamers on this higher split will only receive it on the first $100,000 of sub revenue, with anything after this at the regular 50\/50 split. Twitch explains why it won\u2019t do 70\/30 sub revenue split In a September 21 blog post, Twitch President Dan Clancy explained that despite over 22,000 signing a \u201cUserVoice\u201d petition for the 70\/30 split, the site won\u2019t be making the change. One explanation given includes the cost of running the Twitch service: \u201cDelivering high definition, low latency, always available live video to nearly every corner of the world is expensive. Using the published rates from Amazon Web Services\u2019 Interactive Video Service (IVS) \u2014 which is essentially Twitch video \u2014 live video costs for a 100 CCU streamer who streams 200 hours a month are more than $1000 per month. \u201cWe don\u2019t typically talk about this because, frankly, you shouldn\u2019t have to think about it. We\u2019d rather you focus on doing what you do best. But to fully answer the question of \u2018why not 70\/30,\u2019 ignoring the high cost of delivering the Twitch service would have meant giving you an incomplete answer.\u201d Clancy also claims that new innovations like gifted subs, hype trains, and the ad incentive program, have led to a 27% increase in revenue per viewer hour \u2013 every year. \u201cThis means the same viewer hour now earns you three times more money than it did five years ago, on average. Our investments into your monetization options have already and continue to put more money into streamers\u2019 pockets than 20% more subs revenue share would have.\u201d Clancy also highlights that Prime Subs, which are free for Amazon Prime members, effectively increase the revenue share to 65%. \u201cThis number varies by streamer size and location,\u201d Clancy says, \u201cbut subscription revenue share is not the full picture on revenue share for streamers.\u201d The news is certain to disappoint many broadcasters who were hopeful for a higher revenue split from subscriptions. But, Twitch is clearly eager to push streamers towards other monetization paths, such as the ad incentives program. This announcement may become lost in the noise though, as on September 20, Twitch announced a ban to many forms of gambling content on the site, which has already caused mass debate among streamers and viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch denies requests for 70\/30 sub split due to \u201chigh cost\u201d of running site Twitch\/Unsplash, @sharonmccutcheonTwitch, the most popular livestreaming site for gaming content, has responded to a request for higher revenue split for streamers, and will be capping the 70\/30 split already given to some bigger streamers. As rivals like YouTube attempt to compete […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62287"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62287\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}