Twitch drops insider tips & tricks for streamers to grow and build communities Dexerto\/TwitchWe spoke to Twitch\u2019s Mary Kish about the ways that aspiring streamers can kickstart their careers, and how niche category streamers can still build a community, despite stiff competition. Mary Kish is Twitch\u2019s Director of Community Marketing and has worked at the Amazon-owned streaming platform for over five years. While leading the broadcasting site\u2019s creation and execution of marketing campaigns, she\u2019s also a dedicated Twitch streamer herself. Being both a leader at Twitch and a creator herself, there may be nobody more equipped to help guide a new generation of aspiring Twitch streamers towards success. Here\u2019s our discussion with Mary about how small streamers can grow, and how Twitch plans on helping them shine. Mary Kish on growing a Twitch channel Twitch has never been a more competitive platform for new streamers than it is now. The live streaming site is on pace to host over 10 million monthly active streamers in 2022, it\u2019s most ever. Mary broke down what up-and-coming streamers can do to grow a channel and community on Twitch. \u201cWe actually have several different tools and resources that make it a lot easier for streamers to learn how to stream. My favorite is Creator Camp which is a one-stop shop that teaches you everything. I don\u2019t just send people who are learning how to stream there, you can also send your parents or anyone who is learning how to \u2018Twitch.\u2019 \u201cIt actually goes through definitions like what emotes are, we (Twitch) have our entire own language. So sometimes you walk before you crawl, and you can peruse through there and learn some basic things on how to start. \u201cMy favorite tip is to do some research by watching some other people\u2019s streams, see what you like and don\u2019t like and what you gravitate towards. What are they doing, are they using a microphone? Are they playing their favorite game? From that you can determine what you would like to do. My second favorite tip is do something you will enjoy doing, not what you think is the most popular or will get you the most viewers. That tends to not result in a welcoming, joyous stream. \u201cYou shouldn\u2019t stream just because you want something, it should be something that you enjoy doing. It should be a hobby that makes you happy.\u201d How niche Twitch streamers can stand out Mary describes herself as a niche streamer, broadcasting old horror games multiple times a week on her page. She dropped some knowledge on what Twitch\u2019s more niche streamers can do to set themselves apart. \u201cIt can be harder to get discovered when you\u2019re in a niche environment. But what I think is important to remember is that you shouldn\u2019t always be streaming strictly to grow, your goal shouldn\u2019t be to stream to one million people. Your goal should be to stream to people who enjoy this as much as you do. \u201cMy group of core viewers are in love with old school, weird horror games as I am, and that makes my community really enjoyable because they are engaged and can\u2019t wait to see what happens next.\u201d She continued, \u201cTo give you tips and tricks to grow, it would be to double down on those types of places where you\u2019re finding like-minded individuals. I cannot stress enough networking with other people who are playing similar types of games. When I find a creator on the platform that is similar to mine and we interact, their audiences will naturally gravitate towards mine.\u201d What smaller streamers can learn from big streamers Kish stressed collaborating with other creators who make similar content as a great way to grow on Twitch. She also went more into detail about what smaller streamers can learn from the bigger streamers on the platform. \u201cI tend to think of a lot of creators as fairly large because they are able to hold hundreds of people\u2019s attention for hours. I tend to find that those types of people are very committed, interested, and passionate as the community as much as the content that they make. Not only are they extraordinarily passionate about the game, but they are passionate about the people who come into their stream every day. They say their names every day, and remember them. They remember what they\u2019re going through in their personal life. Mary highlighted that setting boundaries is a great way to set the tone for a growing community, \u201cThis is the dedication, and I don\u2019t mean dedication in terms of hours because that\u2019s important. I\u2019m talking about the dedication to the enjoyment of the community that you create and cultivating it, making it fine-tuned, and a place you actually want to spend your time at. \u201cSetting boundaries and knowing when someone\u2019s crossed the line and to address that and make your space safe for you is something I always see larger creators do. They have a distinct awareness of what is acceptable and what is not, and they set those boundaries early. You want to let people joining your community for the first time know what\u2019s ok and not ok.\u201d Mary\u2019s advice on streaming can prove valuable for anybody looking into building a career on Twitch, and even though it may take time, the payoff of having a strong and safe community is worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch drops insider tips & tricks for streamers to grow and build communities Dexerto\/TwitchWe spoke to Twitch\u2019s Mary Kish about the ways that aspiring streamers can kickstart their careers, and how niche category streamers can still build a community, despite stiff competition. Mary Kish is Twitch\u2019s Director of Community Marketing and has worked at the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62294","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62294"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62294\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}