Twitch removes \u201cbad\u201d branded content guidelines following backlash TwitchTwitch is removing the \u201cbad\u201d branded content guidelines following backlash from streamers around the world. On June 6, 2023, Twitch revealed new branded content guidelines that appeared to control how streamers can advertise sponsorships that would have severely impacted charity and esports streams. It was quickly met with backlash, with Asmongold calling for a boycott while his org OTK Network threatened to leave the platform entirely. Twitch issued an apology just hours later but has now removed the guidelines from the website. Twitch says branded content guidelines are bad for everyone In a series of tweets on June 7, Twitch revealed that they are removing the new guidelines \u201cimmediately,\u201d stating that they were bad for streamers as well as Twitch. \u201cYesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately,\u201d they said. \u201cSponsorships are critical to streamers\u2019 growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors \u2013 you will continue to own and control your sponsorship business. \u201cWe want to work with our community to create the best experience on Twitch and to do that we need to be clear about what we\u2019re doing and why we\u2019re doing it. We appreciate your feedback and help in making this change.\u201d Twitch CEO Dan Clancy commented on the situation as well, stating that the company \u201cmessed up\u201d with its Branded Content Policy and apologized for the change. \u201cWe will continue to operate as we have been,\u201d he said. On top of the Branded Content Guidelines causing backlash, Twitch also issued an update to its TOS that sees all users \u2014 including non-affiliates \u2014 banned from multi-streaming to \u201cTwitch-like\u201d platforms. The biggest creator affected by this change is Tyler \u2018Ninja\u2019 Blevins, who slammed the Amazon-owned platform during his stream, calling them \u201ctone deaf\u201d in the process. Whether or not Twitch issues a change to their multi-streaming rules is yet to be seen, but we\u2019ll be sure to update you if they do.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch removes \u201cbad\u201d branded content guidelines following backlash TwitchTwitch is removing the \u201cbad\u201d branded content guidelines following backlash from streamers around the world. On June 6, 2023, Twitch revealed new branded content guidelines that appeared to control how streamers can advertise sponsorships that would have severely impacted charity and esports streams. It was quickly met […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62392","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62392"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62392\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}