Twitch sparks backlash from streamers after new ad option still doesn\u2019t fix pre-rolls TwitchTwitch have announced a new ad format that should create a better experience for viewers, but streamers are upset that the change does nothing to fix complaints with pre-rolls. Pre-roll ads are the bane of many streamers and viewers. These are the ads that play the second a stream begins and can be a major annoyance for anyone just wanting to get straight to watching their favorite streamer or event. Taking aim at ads themselves, on August 2, Twitch announced Stream Display Ads would be coming soon. These are optional ads on the bottom and\/or sides of the screen that still allow viewers to see and hear the stream. While Twitch\u2019s intention was definitely good and new options are usually always welcome, the fact they don\u2019t apply to pre-rolls isn\u2019t sitting too well with some. Twitch changing adds with new option I’m very confused \u2013 Most of us care about the impact of ads rather than how we can earn more ad revenue. I personally don’t even run ads because it’s not worth it. Pre-rolls are the ones that are too interruptive and restricting discoverability. pic.twitter.com\/mmZuvQ8Zlw \u2014 Cadaea (@sophiekeen) August 2, 2021 \u201cI\u2019m very confused \u2013 Most of us care about the impact of ads rather than how we can earn more ad revenue. I personally don\u2019t even run ads because it\u2019s not worth it,\u201d streamer Cadaea wrote. \u201cPre-rolls are the ones that are too interruptive and restrict discoverability.\u201d Attached, she included a photo from the FAQ stating that Stream Display Ads are being implemented to be less interruptive. Others shared similar concerns. \u201cI know many streamers would like the update on the pre-rolls especially since the bounce rate is so incredibly high,\u201d Twitch affiliate BenGSimon wrote. Hey BenGSimon, SDAs won’t contribute to pre-roll time at launch. If you have feedback on this feature please let us know on UserVoice! \ud83d\udce3 https:\/\/t.co\/Dbo9vbyb5b \u2014 Twitch Support (@TwitchSupport) August 2, 2021 \u201cSDAs won\u2019t contribute to pre-roll time at launch. If you have feedback on this feature please let us know on UserVoice!\u201d Twitch quickly responded. Backlash Elsewhere, some streamers found the addition of SDAs a poor one. \u201cSo you still run pre-roll ads and now have figured out another way to add more ads?\u201d UnfluffyBunny commented. \u201cIf you said this replaces pre-roll ads or other ads I would be like yes twitch a step in the right direction but no you are just finding another way to add more ads so you make more money!\u201d So you still run pre-role ads and now have figured out another way to add more adds? If you said this replaces pre-role ads or other ads I would be like yes twitch a step in the right direction but no you are just finding another way to add more ads so you make more money! \u2014 Jonathan (@UnfluffyBunny_) August 2, 2021 It does seem like Twitch isn\u2019t exactly opposed to having SDAs replace pre-rolls in some capacity in the future, but obviously the fact it doesn\u2019t outright has some users on the platform shaking their heads and fists. Hopefully, SDAs can end up applying to pre-rolls in the future as the consensus among viewers and streamers seems to be that they\u2019re the biggest issue ad-wise.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitch sparks backlash from streamers after new ad option still doesn\u2019t fix pre-rolls TwitchTwitch have announced a new ad format that should create a better experience for viewers, but streamers are upset that the change does nothing to fix complaints with pre-rolls. Pre-roll ads are the bane of many streamers and viewers. These are the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-62440","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=62440"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/62440\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=62440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=62440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=62440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}