Unusually Famous: Why TikTok\u2019s top tailor slaps customers\u2019 butts DexertoThe most popular tailor on TikTok isn\u2019t known for his well-fitting suits. Instead, Roshan Melwani is famous for smacking his clients\u2019 butts; something they specifically visit his shop just to experience. Sam\u2019s Tailor is one of Hong Kong\u2019s most iconic bespoke tailors. First opened in 1957, the company has achieved international acclaim for clothing A-List celebrities, royalty, and other high-profile clients over the ensuing decades. In more recent times, the shop has garnered a reputation of a different kind thanks to Roshan Melwani, an up-and-coming TikTok star whose claim to fame is making the clients of Sam\u2019s Tailor as uncomfortable as possible. We spoke with Melwani about his work at Sam\u2019s Tailor, his penchant for pinching his clients\u2019 bums, and why he isn\u2019t afraid of getting canceled over his content. Click here to watch the full interview. Butt-smacking TikTok star makes Sam\u2019s Tailor go viral Although Sam\u2019s Tailor boasts quite an esteemed reputation of its own, Roshan Melwani\u2019s TikTok videos have made the family business extra-famous on social media. Melwani is known for smacking his clients\u2019 butts and teasing them with sexually-charged, non-politically correct language. From kissing, licking, and even groping his customers, Melwani\u2019s outrageous videos have garnered millions of views. In one of Melwani\u2019s most-viewed videos, he clothes a supposed member of Japan\u2019s Yakuza, and doesn\u2019t seem worried at all that he might get roughed up for calling him \u201cshort,\u201d saying he likes to \u201copen up boys\u201d and even asking him: \u201cYou are over 18, right?\u201d Comments underneath Melwani\u2019s TikTok clips are almost always positive, but he says he\u2019s not worried about being canceled for his content, which some feel toes the line between what is and isn\u2019t socially acceptable. \u201cIf every channel shuts me down, I will still thrive, because I make a great product,\u201d he told us.. \u201cThey\u2019re brilliant f*cking suits. And you think I\u2019m worried about being canceled? Bro, come after me. People have been trying to cancel me for 35 years, because I don\u2019t think there\u2019s anybody out there doing this kind of stuff.\u201d \u201cI think my videos are less risky now, because I\u2019m very conscious of this social media community guidelines, and all this stuff,\u201d he added. \u201cBut before, I think I was more out there. I was smacking away, abusing away, being funny \u2014 kissing, licking, sniffing, whatever. \u201cI don\u2019t think I could push the boundary any more. I wouldn\u2019t pull my d*ck out. I think the fun is consensual.\u201d From \u201csheer hard work\u201d to TikTok fame: The story of Sam\u2019s Tailor Melwani is the latest generation to take over at Sam\u2019s Tailor, his family\u2019s business. Although he\u2019s been working at the shop since he was just a lad, he began advertising the company and its high-profile clientele online ever since social media came around \u2014 and while his family wasn\u2019t pleased about it at first, they quickly came around once he went viral. \u201cI was born famous, and I\u2019ve managed to catch the times at every stage of my career,\u201d he explained. \u201cI\u2019m an early adopter. I started posting on Facebook as soon as Facebook was available, and I copped a lot of abuse from my dad and uncle.\u201d \u201cHe goes, \u2018What are you doing putting customers on the Sam\u2019s Taylor Facebook? These guys are yelling at me. We\u2019re gonna be hacked.\u2019 The coin has flipped so much that every day my dad is grabbing me. \u2018Do a photo with them! Take a video with them!’\u201d Sigourney Weaver, Celine Dion, and President George Bush Sr. are just a few of the major clients who have been served by Sam\u2019s Tailor \u2014 and his rise to TikTok fame is just another arc on the shop\u2019s path to success, one that Melwani is also enjoying. \u201cI\u2019ve created a phenomenon. I\u2019m not gonna compare myself to the Eiffel Tower. What else is there to do in Hong Kong? I\u2019m like a beacon there. We don\u2019t have an Empire State Building, we don\u2019t have a Statue of Liberty. We don\u2019t have Buckingham Palace. Suddenly you have me, the TikTok Tailor. What else is there to do?\u201d Overall, Melwani calls the shop and his TikTok fame an \u201camazing blessing\u201d that\u2019s helping him spread his family\u2019s success and his client\u2019s happiness. Although he\u2019s certainly unusually famous \u2014 and maybe a bit over-the-top for some \u2014 this advertising is clearly making a big name for an already famous business online.<\/p>\n","protected":false},"excerpt":{"rendered":"
Unusually Famous: Why TikTok\u2019s top tailor slaps customers\u2019 butts DexertoThe most popular tailor on TikTok isn\u2019t known for his well-fitting suits. Instead, Roshan Melwani is famous for smacking his clients\u2019 butts; something they specifically visit his shop just to experience. Sam\u2019s Tailor is one of Hong Kong\u2019s most iconic bespoke tailors. First opened in 1957, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63155","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=63155"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63155\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=63155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=63155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=63155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}