{"id":63339,"date":"2025-01-28T19:38:24","date_gmt":"2025-01-28T19:38:24","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/valkyraes-rflct-brand-effectively-terminated-after-skincare-launch-backlash-dexerto\/"},"modified":"2025-01-28T19:38:24","modified_gmt":"2025-01-28T19:38:24","slug":"valkyraes-rflct-brand-effectively-terminated-after-skincare-launch-backlash-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/valkyraes-rflct-brand-effectively-terminated-after-skincare-launch-backlash-dexerto\/","title":{"rendered":"Valkyrae\u2019s RFLCT brand \u2018effectively terminated\u2019 after skincare launch backlash &#8211; Dexerto"},"content":{"rendered":"<p>Valkyrae\u2019s RFLCT brand \u2018effectively terminated\u2019 after skincare launch backlash RFLCTRachell \u2018Valkyrae\u2019 Hofstetter\u2019s RFCLT skincare line website and products are no longer available as the brand has been \u2018effectively terminated\u2019 amid the backlash. Ever since she first announced her RFCLT skincare line on October 19, Valkyrae has been faced with constant backlash due to some of its claims. She\u2019s broken her silence multiple times since and even flirted with the idea of leaving the contract. Now, the products have disappeared from the internet. Both the RFLCT website has been taken down, and the products have been removed from ULTA\u2019s online store \u2014 RFLCT\u2019s retail partner. Twitter user \u2018luminirae\u2019 was one of the first to point it out on social media. \u201cThe website restarted to timer again for the RFLCT site is gone. What could this mean?\u201d they wrote. The conversation continued on other social media platforms too as fans quickly suggested that the products had been axed. As of October 30, the RFLCT site has been updated with a statement noting that the products are \u201cno longer available\u201d for purchase. \u201cWhile we believe in the formulations created, after further reflection, have decided to move forward on new paths, effectively terminating the RFLCT brand,\u201d they say. On November 2, Valkyrae returned to YouTube and confirmed she\u2019d cut ties with the company. \u201cRFLCT is no longer, we officially separated, without a lawsuit! They pulled all their products out of 400 stores\u201d she said. \u201cIt was a clean break. It took a long time, all the lawyers and stuff, but we did it. I\u2019ll never forget. I got really lucky that there wasn\u2019t a lawsuit, but I do think that I have mental damage from all of this, for sure. She also revealed the situation has put her in a \u201cterrible mental place,\u201d which prompted her to seek therapy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Valkyrae\u2019s RFLCT brand \u2018effectively terminated\u2019 after skincare launch backlash RFLCTRachell \u2018Valkyrae\u2019 Hofstetter\u2019s RFCLT skincare line website and products are no longer available as the brand has been \u2018effectively terminated\u2019 amid the backlash. Ever since she first announced her RFCLT skincare line on October 19, Valkyrae has been faced with constant backlash due to some of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63339","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=63339"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63339\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=63339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=63339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=63339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}