VTubers break into Twitch\u2019s top 5 as tag goes viral across 2022 Twitch: IronmouseThe VTuber uprising is continuing, with the medium posting its biggest numbers to date across 2022. On Twitch, the \u201cVTuber\u201d tag broke into the top 5 on the platform \u2014 although it wasn\u2019t all clean play. If you thought VTubing would just be a quarantine fad, think again. After the medium broke out into mainstream consciousness across 2020, its rise has continued solidly on all platforms \u2014 Twitch and YouTube especially. YouTube\u2019s Culture and Trends Insight Lead, Earnest Pettie, highlighted in early December how VTuber content got more than 1.5 billion views per month on the platform. Four years ago in 2018, that was 400 million views per year \u2014 a 45-fold difference. Now Twitch is demonstrating the reach of VTubers with its own stats in Twitch Recap 2022. With over 789 million hours of content streamed across the year, with 1 million unique tags, VTubing stood among the top five of those identifiers in 2022. It came in fifth, behind Multiplayer, LGBTQIA+, PvP, and Playing With Viewers. While the exact number of broadcasters using the VTuber tag wasn\u2019t disclosed by the Amazon-owned platform, it\u2019s as big an indication of its growth as it is of its power. By streaming with the VTuber tag, you are likely to get discovered. That came to a head earlier in 2022 after many non-VTubers, such as Twitch\u2019s biggest name in Felix \u2018xQc\u2019 Lengyel, were using the tag to drive engagement. He would constantly appear at the top of VTuber searches on the platform, despite not using a virtual model. Amouranth and Mizkif were also spotted using the tag, among other big names. Twitch didn\u2019t shut down the practice despite an uproar from the VTuber community, with an admin stating they \u201cdo not feel Twitch should be the judge of Creators\u2019 personal or creative identity.\u201d Despite this hiccup, VTubers were some of Twitch\u2019s most prominent content creators in 2022. VShojo star Ironmouse made history by shattering the subscriber record for a female streamer with her mega subathon in February 2022. Yuki Chihiro of NIJISANJI also made waves by breaking into the top 10 female streamers worldwide thanks to her Twitch growth. As 2023 approaches, the VTuber uprising doesn\u2019t seem to be slowing down any time soon. With new debuts every day, the hype is only building in the virtual world.<\/p>\n","protected":false},"excerpt":{"rendered":"
VTubers break into Twitch\u2019s top 5 as tag goes viral across 2022 Twitch: IronmouseThe VTuber uprising is continuing, with the medium posting its biggest numbers to date across 2022. On Twitch, the \u201cVTuber\u201d tag broke into the top 5 on the platform \u2014 although it wasn\u2019t all clean play. If you thought VTubing would just […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63678","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=63678"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63678\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=63678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=63678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=63678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}