{"id":63954,"date":"2025-01-28T19:44:17","date_gmt":"2025-01-28T19:44:17","guid":{"rendered":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/what-is-damelio-brands-charli-dixie-launch-new-venture-dexerto\/"},"modified":"2025-01-28T19:44:17","modified_gmt":"2025-01-28T19:44:17","slug":"what-is-damelio-brands-charli-dixie-launch-new-venture-dexerto","status":"publish","type":"post","link":"https:\/\/dejan.au\/index.php\/2025\/01\/28\/what-is-damelio-brands-charli-dixie-launch-new-venture-dexerto\/","title":{"rendered":"What is D\u2019Amelio Brands? Charli &#038; Dixie launch new venture &#8211; Dexerto"},"content":{"rendered":"<p>What is D\u2019Amelio Brands? Charli &#038; Dixie launch new venture Instagram: marcdamelioThe D\u2019Amelio family is launching their latest venture, D\u2019Amelio Brands, with plans to develop products such as shoes, skincare, and more. Charli and Dixie D\u2019Amelio are two of the most well-known creators on TikTok, with Charli being the second most followed creator on the whole platform with 146 million followers. The sisters, along with their parents Marc and Heidi, have amassed a huge social media presence, and the family even has their own reality show on Hulu, documenting the lives of the busy influencers behind the scenes. Charli and Dixie have partnered with a number of brands on different products, such as their Social Tourist clothing line with Hollister, and Charli\u2019s \u2018Born Dreamer\u2019 perfume with Morphe. Now, the family is taking it one step further with the launch of D\u2019Amelio Brands. As reported by Forbes, D\u2019Amelio Brands is out to hire consumer pros to develop products such as shoes and skincare to sell to D\u2019Amelio fans across the world. They say that \u201cthe goal is to spawn the TikTok version of Michael Jordan sneakers, George Foreman grills,\u201d and \u201cDr. Dre headphones.\u201d D\u2019Amelio Brands will reportedly be \u201ca holding company for their endorsement deals, brands, shows and music albums.\u201d Speaking about the launch of the new venture, Charli told Forbes: \u201cThat\u2019s why we\u2019re doing this now and doing it the way we want to do it. We must take advantage of the moment.\u201d Dixie added: \u201cWith our true passions, it\u2019s not about money, but sharing what we love with the world.\u201d According to an announcement revealing the venture, \u201cthe company\u2019s goal is to create authentic and accessible products across a variety of industries, from fashion and beauty to CPG and lifestyle, and bring it under one roof, allowing each member of the family to fully immerse themselves in all areas of product development.\u201d Season two of The D\u2019Amelio Show is set to premiere on September 28 exclusively on Hulu, and fans may get a glimpse of the family\u2019s business plans in the coming episodes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is D\u2019Amelio Brands? Charli &#038; Dixie launch new venture Instagram: marcdamelioThe D\u2019Amelio family is launching their latest venture, D\u2019Amelio Brands, with plans to develop products such as shoes, skincare, and more. Charli and Dixie D\u2019Amelio are two of the most well-known creators on TikTok, with Charli being the second most followed creator on the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-63954","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=63954"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/63954\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=63954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=63954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=63954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}