What is the viral \u2018deinfluencing\u2019 trend on TikTok? Unsplash: Annie SprattTikTok creators are telling their followers what products not to spend their money on as part of the viral \u2018deinfluencing\u2019 trend \u2014 here\u2019s everything to know about it. Millions of people across the world open up TikTok every day to scroll through their For You Page and interact with the constant stream of new content being uploaded to the app. Plenty of users have had their \u2018TikTok made me buy it\u2019 moment where they purchase an item that TikTokers are raving about on the app, with different products popping up on a regular basis. However, people are now doing the opposite as part of the \u2018deinfluencing\u2019 trend that\u2019s gaining traction on the app. As the name suggests, creators will make videos in which they tell their followers which popular products they shouldn\u2019t spend their money on, whether that\u2019s because they\u2019re low in quality, or too expensive for what they are. This has been particularly popular in the beauty community, where influencers have encouraged users not to buy certain makeup products which have seen a huge amount of hype on TikTok especially. \u201cI have just heard of deinfluencing and now I\u2019m all over it,\u201d one commenter wrote on a video discussing expensive products. Other commenters shared their love of the trend too, and even suggested some cheaper dupes for popular TikTok products to help. While not everyone agrees with which products should be a part of the \u2018deinfluencing\u2019 trend, it seems that viewers are on the whole appreciative of finding out which products just aren\u2019t worth the money. Videos featuring the trend have garnered millions of views, and it is continuing to become even more popular on the app as other creators take part.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is the viral \u2018deinfluencing\u2019 trend on TikTok? Unsplash: Annie SprattTikTok creators are telling their followers what products not to spend their money on as part of the viral \u2018deinfluencing\u2019 trend \u2014 here\u2019s everything to know about it. Millions of people across the world open up TikTok every day to scroll through their For You […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64153","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/64153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=64153"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/64153\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=64153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=64153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=64153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}