What is TikTok Pulse? New ads and monetization for creators TikTokTikTok has announced a new program called \u2018Pulse\u2019 \u2013 and it\u2019s all about advertising for brands. But how will this affect users and creators? Here\u2019s what TikTok Pulse is all about. TikTok describes Pulse as \u201ca new contextual advertising solution\u201d \u2013 a new way for the app to monetize some of the most popular content, that it feeds to users browsing through their For You Page. Currently, ads are fairly limited on TikTok. Often you will see a video ad when you first open the For You Page, and then as you scroll, you might see a handful of sponsored posts pop up now and again, but they\u2019re fairly unobtrusive. TikTok Pulse could mean that you see more ads as you scroll and watch content. Brands who use the program will be featured \u201cnext to\u201d the top 4% of most popular posts. How TikTok Pulse works TikTok Pulse \u201clets advertisers place their brand next to the top content in the For You Feed.\u201d Specifically, TikTok highlights the top 4% of posts, and these are split into 12 categories. Read More: What is the Quandale Dingle meme on TikTok? – The categories include some of the more common trends and subgenres of TikTok content, such as beauty, fashion, cooking, and gaming: \u201cThis creates an unparalleled opportunity to engage with the communities that matter most to brands.\u201d Can you join TikTok Pulse? TikTok Pulse isn\u2019t just good news for brands trying to advertise on the app, however. TikTok has also announced that they will \u201cwill begin exploring our first advertising revenue share program with creators, public figures, and media publishers.\u201d To be eligible for the revenue share program, creators and publishers will need to have at least 100,000 followers. \u201cWe\u2019re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok,\u201d the company explained. Before TikTok Pulse, there were limited ways for creators to monetize their content. TikTok launched the creator fund back in 2020, which is planned to grow to $1 billion, but other than this, creators typically only made money through sponsored video posts, which can be very lucrative for the top accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is TikTok Pulse? New ads and monetization for creators TikTokTikTok has announced a new program called \u2018Pulse\u2019 \u2013 and it\u2019s all about advertising for brands. But how will this affect users and creators? Here\u2019s what TikTok Pulse is all about. TikTok describes Pulse as \u201ca new contextual advertising solution\u201d \u2013 a new way for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64186","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/64186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=64186"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/64186\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=64186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=64186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=64186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}