Why beauty YouTubers are boycotting Morphe over Jeffree Star Jeffree Star, YouTube[jwplayer mgzBNoPb]Makeup mogul Jeffree Star is at the center of online backlash due to purportedly being involved in the James Charles scandal of 2019 \u2014 and now, huge names in YouTube\u2019s beauty community are boycotting one of his biggest partners. While Jeffree Star boasts a divisive past, the beauty guru has come under fire in the last few weeks after fans suspected him of orchestrating the drama surrounding James Charles in May of last year. These theories were only exacerbated after OG YouTuber Shane Dawson published a Notes post addressing the matter \u2014 which was later followed by Tati Westbrook\u2019s expos\u00e9 accusing the two of \u201cgaslighting\u201d her into uploading her viral \u201cBy Sister\u201d video in 2019. Those are far from the only allegations surrounding Star; the YouTuber has also faced criticism due to purported racism, catching flak for posing with a fan wearing a Confederate flag as well as prior comments about people of color. Now, huge names in the YouTube beauty scene are dropping one of Star\u2019s biggest affiliates, Morphe, after footage surfaced of Star claiming he was an investor in the makeup company. Jackie Aina, a massively popular YouTuber with over 3.48 million subscribers, publicly announced her separation from Morphe in a Tweet on July 2 due to the business partnering \u201cracist\u201d brands. \u201cHey boos, as some of you may know, as of this week I will no longer be a Morphe Brushes affiliate,\u201d Aina wrote. \u201cCode \u2018EDGES\u2019 has deactivated. I refuse to align myself with a company that continues to retail antiblack racist beauty brands. I strongly encourage other influencers to do the same!\u201d https:\/\/twitter.com\/jackieaina\/status\/1278762407892930561?s=20 YouTubers Chloe Morello and Amanda Ensing likewise spoke out about the issue, with both beauty gurus announcing their own break from (or complete lack of interest in) Morphe in separate posts. \u201cHow can we support a brand who supports this behavior and actions?\u201d Ensing asked. \u201cYour brands are a direct reflection of Morphe. Can you please take the time to explain this to the beauty community and your hard-working customers?\u201d . @MorpheBrushes please address pic.twitter.com\/2Fvyhojlvi \u2014 Amanda Ensing (@AmandaEnsing) July 1, 2020 I\u2019ve never liked morphe so I would like to announce that I will continue to not promote morphe \u2014 Chloe (@ChloeMorello) July 2, 2020 Thus far, Star has yet to speak out concerning Tati\u2019s allegations against him, and has even been accused of lying to his fans and hiding from the current scandal \u2014 only prompting further speculation that the beauty giant is avoiding potential consequences.<\/p>\n","protected":false},"excerpt":{"rendered":"
Why beauty YouTubers are boycotting Morphe over Jeffree Star Jeffree Star, YouTube[jwplayer mgzBNoPb]Makeup mogul Jeffree Star is at the center of online backlash due to purportedly being involved in the James Charles scandal of 2019 \u2014 and now, huge names in YouTube\u2019s beauty community are boycotting one of his biggest partners. While Jeffree Star boasts […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-64540","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/64540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=64540"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/64540\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=64540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=64540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=64540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}