xQc explains how YouTube can compete with Twitch\u2019s live viewership xQcOW \/ Twitch \/ YouTubePopular Canadian streamer Felix \u2018xQc\u2019 Lengyel has shared his thoughts on how YouTube Gaming can compete with Twitch\u2019s live viewership numbers, as the Amazon platform still dominates. With the biggest gaming content creators now signing exclusive deals to stream their content on platforms such as YouTube, Twitch, and Facebook, there is often discussion around which site is best for creators. While it can be difficult to measure the overall success of each platform, new data for \u201ctotal hours watched\u201d has sparked a debate among the community, and Twitch star xQc is one of the latest to share his opinion on the \u201cStreamer Wars.\u201d Twitch vs YouTube streaming Twitch has been known as the go-to platform for live gaming and esports content in recent years, but YouTube Gaming has been making big moves lately. Massive personalities like PewDiePie, Valkyrae, and CouRage are now streaming exclusively on the video-sharing site. After YouTube\u2019s Head of Gaming Ryan \u2018Fwiz\u2019 Wyatt revealed that they had already seen a lot of success with \u2018total watch time\u2019 for gaming content, with VODs and video uploads, and that they were \u201cless focused\u201d on live viewership, xQc shared his thoughts on the matter. xQc, currently one of the most-watched streamers on Twitch, claimed that YouTube\u2019s current approach could be better for converting their videos\u2019 audience into long-term live viewership. Late to the thread but thought id chime in. Opinion: emulating video format via short lenght events don’t make for long term live audience conversion. Creators going live regularely and getting decent analytics return builds a needed foundation. Incentives to watch live is key \u2014 xQc (@xQc) November 1, 2020 \u201cEmulating video format via short length events don\u2019t make for long term live audience conversion,\u201d he explained. The Twitch star followed up, adding that YouTube could put more of a focus on live content by providing viewers with even more incentives to watch any events when they\u2019re on. \u201cCreators going live regularly and getting decent analytics return builds a needed foundation. Incentives to watch live is key.\u201d Live audience conversion doesn\u2019t matter when Twitch\u2019s total watched hours are 0.41% of Youtube in gaming content alone. You\u2019re placing arbitrary value on live content. VOD content monetizes better, is more discoverable, and easier to consume. Twitch isn\u2019t even in the real race. \u2014 Devin (@DevinNash) November 1, 2020 However, ex-CLG CEO Devin Nash followed up on the streamer\u2019s take. He added that while Twitch is ahead in live viewership, Fwiz\u2019s focus was understandable, as YouTube\u2019s current format can be easier to monetize. Nash argued that xQc was placing too much value in live viewership over the total amount of hours watched. While it is clear that each platform has its own strengths, viewers will be interested to see what happens in the battle of livestreaming, and how the playing field could change in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"
xQc explains how YouTube can compete with Twitch\u2019s live viewership xQcOW \/ Twitch \/ YouTubePopular Canadian streamer Felix \u2018xQc\u2019 Lengyel has shared his thoughts on how YouTube Gaming can compete with Twitch\u2019s live viewership numbers, as the Amazon platform still dominates. With the biggest gaming content creators now signing exclusive deals to stream their content […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65211","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=65211"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65211\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=65211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=65211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=65211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}