YouTube breaks into auto racing with KSI as first host YouTube \/ FIAPopular YouTuber Olajide \u2018KSI\u2019 Olatunji is the new face of Formula E, an auto racing class that utilizes electric cars. YouTube is set to stream Formula E races in a new attempt to break into the demographic, following its massive boxing match between KSI and Logan Paul in late August of 2018. Read More: KEEMSTAR calls Pokimane a \u201cfake bitch\u201d after she gets into it with him about online bullying – In keeping with this trend, YouTube has chosen KSI to front their new initiative with Formula E, which is set to feature guest and influencer appearances during the length of its upcoming season. KSI is excited for this new venture, as cited in a report by the Mirror. \u201cI can\u2019t wait for the first race,\u201d he said to the outlet. \u201cIt\u2019s going to be great to see YouTube disrupt the traditional sports broadcasters.\u201d Formula E chief Ali Russell has similar sentiments toward the partnership, and feels that the initiative will help grow the class\u2019s audience. \u201cWorking in tandem with some of the biggest names and influencers allows us to grow our existing audience, which is primarily a younger and more digitally-engaged demographic,\u201d Ali told the Mirror. \u201cThis partnership truly fits their needs and viewing habits.\u201d KSI will be the first influencer to host Formula E\u2019s first race of the new season, alongside staple host Laurence McKenna. The season kicks off in December 15 in Saudi Arabia and will feature races across the globe, including locations like Morocco, Hong Kong, and Switzerland. This new initiative follows KSI\u2019s massively successful bout with YouTuber Logan Paul, which reportedly drew in over 800,000 pay-per-views and 1.2 million concurrent viewers through illegal streams on Twitch. The two are set to have a rematch in summer of 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube breaks into auto racing with KSI as first host YouTube \/ FIAPopular YouTuber Olajide \u2018KSI\u2019 Olatunji is the new face of Formula E, an auto racing class that utilizes electric cars. YouTube is set to stream Formula E races in a new attempt to break into the demographic, following its massive boxing match between […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65612","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=65612"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65612\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=65612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=65612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=65612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}