YouTube CEO tells Ludwig she \u201cknew\u201d removing dislikes would be controversial YouTube: LudwigYouTube star Ludwig sat down with the platform\u2019s CEO, Susan Wojcicki, to discuss some of the site\u2019s recent moves \u2014 like removing dislike counts on videos. YouTube notably removed dislike counts on all videos across its platform in November 2021, marking a huge change for content creators. The site claimed that it made this adjustment to \u201creduce targeted dislike attacks and their impact on creators,\u201d saying they \u201cwant to create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves.\u201d The removal was met with widespread discontent. Creators spoke out against hiding dislike counts, arguing that it could hinder their ability to discern what content their viewers want to see. To reduce targeted dislike attacks & their impact on creators (esp on smaller creators), you\u2019ll no longer see a public dislike *count* on YouTube starting today (the dislike button is staying). This comes after lots of research, testing & consideration \u2192 https:\/\/t.co\/mJWDJSSRoG \u2014 TeamYouTube (@TeamYouTube) November 10, 2021 Susan Wojcicki speaks on YouTube removing dislike counts Despite the backlash, the change is here to stay. Nearly half a year later, YouTube star Ludwig got the chance to bend CEO Susan Wojcicki\u2019s ear on the controversial topic, which she says she knew would result in discontent. \u201cWe knew it was going to be controversial,\u201d she admitted. \u201cWe have to do what is the right thing for the ecosystem as a whole.\u201d Wojcicki went on to explain that the platform ran a bevy of experiments before ultimately deciding on making the change, claiming that YouTube needed to remove dislikes to support its many smaller creators. \u201cI understand there were people \u2014 many people, and yes, we heard loud and clear \u2014 why people were unhappy with that decision,\u201d she continued. \u201cBut then we also saw the impact that it was having on a lot of new creators, and that\u2019s bad. We need to have, and continue to support, smaller creators and how they\u2019re growing. That\u2019s important for the long-term health of our ecosystem.\u201d \u201cFor decisions like that, we know it\u2019s going to be tough, but we just power through it.\u201d (Topic begins at 17:57) And yes, Susan does read Tweets and comments about YouTube, saying she sifts through the public feedback on social media to \u201cnote if there\u2019s something here we haven\u2019t thought about.\u201d Luckily, there is a way for creators to see how many dislikes their video received, thanks to a handy Chrome plugin that was popularized just after YouTube\u2019s divisive dislike demolition.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube CEO tells Ludwig she \u201cknew\u201d removing dislikes would be controversial YouTube: LudwigYouTube star Ludwig sat down with the platform\u2019s CEO, Susan Wojcicki, to discuss some of the site\u2019s recent moves \u2014 like removing dislike counts on videos. YouTube notably removed dislike counts on all videos across its platform in November 2021, marking a huge […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65660","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=65660"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65660\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=65660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=65660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=65660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}