YouTube is changing how ads work and users are absolutely furious UnsplashThe world\u2019s top video platform is making big changes to how ads work, but YouTube users are not happy with them at all. On September 6, YouTube announced major changes to how ads will function with an assortment of modifications to existing features while giving creators less options. Going forward, beginning in the months ahead, creators will only be able to select placing ads before or after a video. Additionally, there will no longer be options for pre-roll, post-roll, skippable and non-skippable ads. Live videos will also have a 60 second count down before an ad pops up, giving the creator the option to skip the ad if they choose. YouTube users blast \u201cunnecessary\u201d changes to ads In a blog post, Google explained that it was making these changes to \u201cextend best practices within the creator community and optimize creator revenue,\u201d but the response hasn\u2019t been very positive. Twitter\/X account \u2018YTAnalytics\u2019 provided a rundown of the planned changes and there was plenty of backlash already in the comments. \u201cMost of these changes seem really unnecessary,\u201d one slammed. Elsewhere on X, more users weighed in, mocking Google for giving creators less control while others remained baffled by the ad changes to begin with. \u201cSo glad we have less control. Just what we been asking for. Great job YouTube. As a creator, we want strict guidelines and limitations,\u201d one mocked. \u201cThis sounds so anti-beneficial,\u201d wrote another. \u201cSeems like something that will have a more favorable impact on the company than the creators \u2013 which is not the direction you wanna head in if you want to keep your creators.\u201d What??? Why?? This sounds so anti-beneficial. \u2014 Danika \u2661 (@Pigs_FlyHere) September 6, 2023 Seems like something that will have a more favorable impact on the company than the creators \u2013 which is not the direction you wanna head in if you want to keep your creators. A healthy business knows it’s community. A corrupt one\u2026 We\u2019ll have to wait and see how these decisions pan out and if Google decides to double down on them or ease up on so many modifications at once. In the meantime, keep it locked to Dexerto for the latest on YouTube, streaming, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube is changing how ads work and users are absolutely furious UnsplashThe world\u2019s top video platform is making big changes to how ads work, but YouTube users are not happy with them at all. On September 6, YouTube announced major changes to how ads will function with an assortment of modifications to existing features while […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65692","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=65692"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65692\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=65692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=65692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=65692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}