YouTube legend Anthony Padilla reveals his favorite \u201cera\u201d on the platform YouTube: Trash TasteAccording to his answer on the Trash Taste Podcast, Smosh founder Anthony Padilla believes the 2011 to 2013 era was the golden time of YouTube. YouTube has changed drastically over the years \u2014 with many distinctive eras of content creation and trends on the platform. When asked which era was his favorite, ex-Smosh content creator Anthony Padilla answered: \u201cI think it was probably around like 2011 to 2013-ish, where there was money to be made. Yet there wasn\u2019t this idea that mainstream media had, of like anyone can do this and become a millionaire.\u201d He then continued to say \u201cit just felt like creativity was what thrived most.\u201d Garnt \u2018Gigguk\u2019 Maneetapho followed up: \u201cthat era of YouTube, all of the biggest creators at that time, they all started YouTube not to make money, but because they enjoyed the creativeness of it. \u201cIt progressed into people realizing that you can make this into a job, and it\u2019s a legitimate business. Part of the magic is lost, as it transitioned into something else.\u201d The conversation flowed onwards to discuss the introduction of the YouTube Algorithm, which debuted in 2012. Padilla shared his perspective, arguing that \u201cthe algorithm does reward the things that do have the highest retention, watching for the longest time, replaying the moments the most, the highest click-through rate of what looks most exciting.\u201d YouTubers, who now saw the platform as a business, were forced to become more strategic choices \u2014 creating a culture where creators attempted to cater towards this specific metric in order to optimize viewership. During this introduction of the algorithm, the trends of what was viewed were evolving rapidly, resulting in confusion among creators, he claimed. Padilla recalls the historic YouTube shift in trends. \u201cI remember a higher-up breathing down my neck saying, \u2018you guys usually get a million views in the first three days. What\u2019s going on?’\u201d He then explains how \u201ctheir entire company and all the x amount of employees are built on the performance of our videos.\u201d The introduction of the algorithm thereby forced Smosh, which of course included Anthony Padilla, to create longer form content \u2014 requiring less editing.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube legend Anthony Padilla reveals his favorite \u201cera\u201d on the platform YouTube: Trash TasteAccording to his answer on the Trash Taste Podcast, Smosh founder Anthony Padilla believes the 2011 to 2013 era was the golden time of YouTube. YouTube has changed drastically over the years \u2014 with many distinctive eras of content creation and trends […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65698","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=65698"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65698\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=65698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=65698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=65698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}