YouTube restores verification to creators after massive backlash On September 19, YouTube announced changes to its standards and criteria for channel verification, and informed numerous creators that they would no longer be verified. After massive backlash on social media, YouTube CEO Susan Wojcicki announced they would restore verification and rollback some of their changes. When YouTube announced changes to their verification system, it wasn\u2019t the loss of the notorious verified checkmark that got under the skin of their creators. That was certainly part of it, but it was the decision to remove verification from YouTube channels that already had it through the current system that caused a stir. After incredible amounts of backlash toward the Google-run video platform, YouTube CEO Susan Wojcicki announced through a series of updates on Twitter that currently verified channels will, in fact, keep their verification. \u201cChannels that currently have verification will now keep it without appeal.\u201d UPDATE 1: We heard loud & clear how much the badge means to you. Channels that currently have verification will now keep it without appeal. We\u2019ll continue reviewing those channels to ensure we\u2019re protecting creators from impersonation. More on our changes: https:\/\/t.co\/B715A8xq2f \u2014 Susan Wojcicki (@SusanWojcicki) September 20, 2019 In the official update post on the Google blog, YouTube credited issues of impersonation and misinterpretation as the reason for the initial changes. According to them \u201cnearly a third of YouTube users [said] they misunderstood the badge\u2019s meaning, associating it with *endorsement of content*, and not an indicator of *identity*.\u201d But YouTube acknowledged that they \u201ccompletely missed the mark\u201d with their initial improvements, and said those with verification status will not lose it. The standards for verification that YouTube released yesterday have also been slightly altered. Previously, any channel with 100k subs became verified. In the initial announcement, YouTube said that for channels to be verified they must be \u201cauthentic and prominent\u201d. But that has also been updated after the backlash to \u201cauthentic and complete.\u201d YouTube makes no mention of the now-removed requirement of \u201cprominence\u201d in their updated post. UPDATE 2: Like in the past, channels that reach 100k subs will be eligible to apply for verification. To better clarify how channels will qualify, we\u2019ve updated the eligibility criteria here: https:\/\/t.co\/SXwevL2ixO The new look for the badge will not roll out until next year. pic.twitter.com\/KW8ErX0qLa \u2014 Susan Wojcicki (@SusanWojcicki) September 20, 2019 Here is that now removed section on the Prominence criterium: \u201cProminence: does this channel represent a well-known or highly searched creator, artist, public figure or company? Is this channel widely recognized outside of YouTube and have a strong presence online? Is this a popular channel that has a very similar name to many other channels?\u201d Wojcicki first addressed the complaints about verification hours before the changes were announced: \u201cTo our creators & users\u2013I\u2019m sorry for the frustration & hurt that we caused with our new approach to verification.\u201d To our creators & users\u2013I\u2019m sorry for the frustration & hurt that we caused with our new approach to verification. While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we\u2019ll have more updates soon. \u2014 Susan Wojcicki (@SusanWojcicki) September 20, 2019 In the update, Wojcicki also announced that the new look for verification (from badge to gray background) won\u2019t be implemented into 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"
YouTube restores verification to creators after massive backlash On September 19, YouTube announced changes to its standards and criteria for channel verification, and informed numerous creators that they would no longer be verified. After massive backlash on social media, YouTube CEO Susan Wojcicki announced they would restore verification and rollback some of their changes. When […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65721","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/comments?post=65721"}],"version-history":[{"count":0,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/posts\/65721\/revisions"}],"wp:attachment":[{"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/media?parent=65721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/categories?post=65721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dejan.au\/index.php\/wp-json\/wp\/v2\/tags?post=65721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}